PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY (A Study of Nigeria Bottling Company)


Content

ABSTRACT

This research examine packaging as a tool of achieving higher profitability in a manufacturing company.

Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Hundred (100) questionnaires where administered to the staff of Nigeria Bottling Company.

Two hypotheses were formulated and tested with the use of Chi-Square analysis. The analysis resulted to rejecting both null hypotheses and hence accepting the two alternate hypotheses.

Based on decisions of the tested hypotheses conclusions were reached that there is significant relationship between product packaging and organizational productivity, also Product packaging has significant influence on sales volume

Recommendations where proffered to Nigerian Bottling company and other manufacturing companies.

 

 

 

 

 

 

 

TABLE OF CONTENTS

  PAGES

Title Page                                                                                                                  i Certification                                                                                                                       ii

Dedication                                                                                                                iii

Acknowledgment                                                                                                   iv

Abstract                                                                                                                    v

Table of Contents                                                                                                   vi        

 

CHAPTER ONE: INTRODUCTION

1.1      Background of the Study                                                                         1

1.2      Statement of the Problem                                                                       3

1.3      Objectives of the Study                                                                            4

1.4      Research Questions                                                                                   5

1.5      Research Hypotheses                                                                                5

1.6      Research Methodology                                                                            6

1.7      Significance of the Study                                                                                     7

1.8      Scope and Limitation of Study                                                               7

1.9            Historical Background of the Study                                                      8

1.10       Operational Definition of Terms                                                            9

 

CHAPTER TWO: LITERATURE REVIEW

2.1      Introduction                                                                                                            11

2.2      Meaning and Definition of Packaging                                                  11

2.3      Components of Packaging                                                                       13

2.4      Importance of Packaging                                                                         14

2.5      Package Design                                                                                           17

2.6      Packaging Strategy                                                                                    25

2.7      Forms of Packaging                                                                                   26

2.8      Policies and Strategies of Packaging                                                     27

2.9      Factor Affecting Packaging Design                                                        30

 

CHAPTER THREE: ESEARCH METHODOLOGY

3.0      Introduction                                                                                                34

3.1      Sources of Data                                                                                          34

3.2      Population of the Study                                                                           35

3.3      Sample Size and Sampling Techniques                                                            5

3.4      Restatement of Research Hypotheses                                                  35

3.5      Method of Analysis                                                                                    36

 

CHAPTER FOUR: DATA ANALYSIS AND INTERPRETATION

4.1      Introduction                                                                                                            37

4.2      Analysis of Respondent Bio-Data                                            &nb

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