BAR LOUNGE BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Mission Statement:

1.2    Vision Statement:

1.3    Core Objectives:

1.4    Keys to Success:

2.0    Business Description

2.1    Business Model

2.2    Location and Rationale

2.3    Ownership Structure

2.4    Service Offering

2.5    Regulatory Compliance

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Competitive Analysis

3.4    Market Size and Growth Potential

4.0    Marketing Strategy

4.1    Branding Strategy

4.2    Marketing Channels

4.3    Customer Loyalty Strategy

4.4    Marketing Budget (Monthly)

5.0    Operations Plan

5.1    Location and Facilities

5.2    Operating Hours

5.3    Services Offered

5.4    Supply Chain and Inventory

5.5    Safety and Compliance

6.0    Organizational Structure

6.1    Management Team

6.2    Staff Structure and Roles

6.3    Staffing Plan

6.4    Training and Development

7.0    Financial Plan

7.1    Startup Capital Requirements

7.2    Funding Strategy

7.3    Revenue Projections

7.4    Operating Expenses (Annual)

7.5    Profit Projections

7.6    Break-even Analysis

8.0    Appendices

Appendix A: SWOT Analysis

Appendix B: Risk Management Strategy

Appendix C: Licenses and Compliance

Appendix D: Equipment List

1.0 Executive Summary

Urban Oasis Lounge & Bar is an upscale hospitality and entertainment business located in the heart of Lekki Phase 1, Lagos. The bar lounge aims to provide a unique social experience by blending premium drinks, gourmet finger foods, contemporary music, and a luxurious ambiance. The vision is to become the most preferred evening relaxation and nightlife spot for young professionals, corporate elites, socialites, and tourists within the Lagos metropolis.

Urban Oasis seeks to tap into Lagos’s growing nightlife economy and rapidly increasing demand for safe, ambient, and exclusive recreational spaces. The establishment will be fully equipped with modern lighting, high-quality sound systems, VIP seating areas, private lounges, and a well-trained staff that ensures excellent service delivery.

1.1 Mission Statement:
“To create a luxurious yet accessible leisure space that offers memorable nightlife experiences through music, drinks, food, and exceptional customer service.”

1.2 Vision Statement:
“To be the leading premium bar lounge in Lagos, renowned for ambiance, innovation, and exceptional hospitality.”

1.3 Core Objectives:

• To launch and operate a high-end bar lounge within 6 months of funding acquisition.
• To achieve a minimum monthly revenue of ₦15 million within the first year.
• To expand with a second location within 3 years of operation.

1.4 Keys to Success:

• Prime location in a nightlife-heavy district
• Strategic pricing and premium brand positioning
• Superior customer service and customer engagement
• Effective digital marketing and influencer partnerships

Start-up Capital Required: ₦50,000,000
Funding Source: Combination of owner equity (₦20 million) and investor/loan financing (₦30 million)

2.0 Business Description

Urban Oasis Lounge & Bar is a proposed luxury lounge concept that targets upper-middle-income and affluent socialites looking for an elegant night-out experience. The business is designed to operate primarily during the evenings and into late-night hours, opening from 5:00 PM until 2:00 AM on weekdays and until 4:00 AM on weekends.

2.1 Business Model

The lounge will generate revenue through multiple channels:

• Alcoholic and non-alcoholic beverage sales
• Sales of finger foods and snacks
• VIP reservations and table service
• Private lounge rentals for events or exclusive parties
• Theme nights and ticketed entertainment events

The unique selling proposition (USP) is a consistent delivery of a clean, safe, and luxurious environment that balances affordability with exclusivity.

2.2 Location and Rationale

Lekki Phase 1, situated on Lagos Island, is known for its concentration of young professionals, expatriates, and high-net-worth individuals. Its strategic centrality and wealth concentration make it an ideal hub for nightlife. Additionally, the district already supports various clubs and bars, indicating a mature yet competitive market. Urban Oasis Lounge will distinguish itself through ambiance, service, and branding.

2.3 Ownership Structure

Urban Oasis Lounge & Bar will be registered as a private limited liability company with the Corporate Affairs Commission (CAC). The ownership will be shared between two founding partners and an investor, structured as follows:

2.4 Service Offering

The lounge will offer:

• A well-stocked bar with top-shelf liquor, wines, cocktails, and local drinks
• Gourmet bar foods like grilled wings, peppered snails, and seafood platters
• Themed events: karaoke nights, ladies’ nights, Afrobeat live sessions, and DJ sets
• VIP booths with bottle service, private waitstaff, and exclusive ambiance
• Corporate and private event hosting (birthdays, bachelor/bachelorette parties)

2.5 Regulatory Compliance

Urban Oasis will obtain the following:

• Lagos State Hospitality and Liquor License
• Noise control and environmental permits
• Fire safety certificate and building approval
• Food and beverage handling license from NAFDAC and local health authorities