COURIER SERVICES BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Vision Statement

1.2    Mission Statement:

1.3    Business Objectives (Year 1–3):

2.0    Company Description

2.1    Business Highlights

3.0    Services Overview

3.1    Core Services

3.2    Technology Features

4.0    Market Analysis

4.1    Target Market Segments

5.0    Market Trends and Industry Analysis

5.1    Key Trends Affecting the Market

6.0    Competitive Advantage

6.1    Technology-Driven Operations

6.2    Rider Reliability and Training

6.3   Insurance and Package Security

6.4    Flexible Delivery Options

6.5    Strong Vendor Support Program

7.0    Marketing Strategy

7.1    Branding and Visibility

7.2    Digital Advertising

7.3    Partnership and Influencer Marketing

7.4    Vendor and SME Onboarding Campaign

7.5    Traditional Outreach

8.0    Operational Plan

8.1    Facility Layout

8.2    Daily Workflow

8.3    Technology Infrastructure

8.4    Partnerships

9.0    Staffing Plan

10.0 Financial Plan

10.1 Estimated Startup Capital Requirement

10.2 Monthly Operating Expenses

10.3 Revenue Forecast (Year One)

11.0 Risk Analysis and Mitigation Strategies

11.1 Key Business Risks

12.0 Growth and Expansion Strategy

12.1 Short-Term (0–12 Months)

12.2 Medium-Term (1–3 Years)

12.3 Long-Term (Beyond 3 Years)

13.0 Appendices

Appendix A: Startup Budget Summary

Appendix B: SWOT Analysis

Appendix C: Rider Pay Structure

Appendix D: Sample Marketing Channels

1.0   Executive Summary

SwiftGo Logistics is a fast, reliable, and tech-driven courier and last-mile delivery service located in Lagos State, Nigeria. The business will operate across key neighborhoods in Lagos such as Ikeja, Lekki, Yaba, Surulere, and Lagos Island, focusing on small parcel delivery, document dispatch, ecommerce deliveries, express same-day services, and inter-city dispatch via bikes and vans.

Our services will target individuals, small businesses, ecommerce vendors, food delivery startups, and corporate clients. With the continuous growth of ecommerce and remote business operations in Nigeria, there is a rising need for dependable, technology-enhanced courier services—especially in traffic-congested cities like Lagos.

SwiftGo Logistics will bridge this gap by providing app-based bookings, real-time tracking, dedicated riders, reliable customer support, and competitive pricing. We will also integrate with popular ecommerce platforms such as Shopify and WooCommerce for automated order processing.

The business will start with 5 dispatch bikes, 2 delivery vans, 8 full-time staff, and a central coordination hub in Ikeja, with plans to expand into other states over the next 3 years.

1.1 Vision Statement:
To become Nigeria’s most trusted courier brand for on-time and secure deliveries, powered by innovation and exceptional customer service.

1.2 Mission Statement:
To simplify deliveries across Nigeria through technology, timeliness, and trustworthy personnel while providing economic empowerment to logistics professionals.

1.3 Business Objectives (Year 1–3):

1. Complete over 36,000 successful deliveries in year one.
2. Partner with at least 250 ecommerce businesses and SMEs within Lagos.
3. Achieve monthly revenue exceeding ₦3.5 million by month 6.
4. Expand to 10 additional dispatch bikes and 5 vans by year 2.

2.0 Company Description

SwiftGo Logistics is a limited liability company that will be registered with the Corporate Affairs Commission (CAC) and fully compliant with NIPOST courier regulations and Lagos State transportation licensing.

We will operate as a hybrid courier company offering:

• Intra-state delivery: Within Lagos (same-day and express).
• Inter-state delivery: Lagos to other cities (Abuja, Ibadan, Port Harcourt).
• Dedicated business accounts: For ecommerce vendors and SMEs.
• Real-time tracking platform: Customers can monitor their packages.
• Payment integration: Paystack, Flutterwave, and POS on delivery.

Our business model is asset-light in the long term, but we will start with our own owned fleet to ensure quality control and operational consistency.

2.1 Business Highlights