DISPATCH DELIVERY SERVICE BUSINESS PLAN

TABLE OF CONTENTS

1.0     Executive Summary

1.1     Key Objectives:

1.2     Mission Statement:

1.3     Vision Statement:

1.4     Core Values:

2.0     Business Description and Vision

2.1     Overview of the Business

2.2     Industry Background and Opportunities

2.3     Business Model

2.4     Unique Selling Proposition (USP)

2.5     Long-Term Vision

3.0     Market Analysis

3.1     Industry Overview

3.2     Target Market

3.3     Customer Behavior

3.4     Competitive Analysis

3.5     Competitive Advantage

4.0     Marketing and Sales Strategy

4.1     Branding and Identity

4.2     Marketing Objectives

4.3     Promotional Strategy

4.4     Customer Retention Strategy

4.5     Pricing Strategy

5.0     Operational Plan

5.1     Business Location and Facilities

5.2     Operating Hours

5.3     Logistics and Delivery Fleet

5.4     Order Fulfillment Process

5.5     Inventory and Fleet Management

5.6     Staffing and Personnel Plan

6.0     Financial Plan

6.1     Startup Capital Requirements

6.2     Revenue Projections

6.3     Operating Expenses

6.4     Profitability Projections

6.5     Break-even Analysis

6.6     Funding Strategy

7.0     Risk Assessment

7.1     Operational Risks

7.2     Market and Financial Risks

7.3     Regulatory Risks

7.4     Security Risks

7.5     Technological Risks

8.       Appendices

Appendix A: SWOT Analysis

Appendix B: Sample Service Packages

Appendix C: Key Assumptions for Financial Model

Appendix D: Legal and Regulatory Requirements

Conclusion

1.0     Executive Summary

SwiftGo Logistics and Courier Services Ltd. is a proposed dispatch delivery business located in the heart of Lagos State, Nigeria. The company aims to bridge the gap between businesses, e-commerce platforms, and individuals by providing timely, affordable, and reliable delivery solutions. With the increasing demand for quick and safe delivery services in urban centers, especially in Lagos State, the dispatch industry presents a significant opportunity for strategic and technology-driven logistics providers.

This business will be launched with an initial fleet of ten motorbikes (with room for expansion), a centralized call center, and a digital platform (mobile and web applications) that allows real-time order placement, tracking, and customer service interactions. SwiftGo will cater to small businesses, restaurants, online retailers, pharmacies, corporate clients, and individuals requiring prompt delivery services across Lagos.

The company’s core strength lies in its efficiency, technology-driven approach, strong customer service orientation, and a well-trained team of dispatch riders and logistics coordinators. SwiftGo will focus on four major delivery categories: intra-city express dispatch, scheduled deliveries, corporate logistics outsourcing, and bulk deliveries for e-commerce clients.

The startup capital required to launch SwiftGo is ₦18 million, which will cover motorbike acquisition, licensing and documentation, office setup, staff recruitment and training, digital platform development, initial working capital, and marketing campaigns.

SwiftGo projects to break even within 12 to 14 months and achieve an annual revenue of over ₦60 million by the second year, with steady growth projected through business partnerships and increased digital penetration.

1.1       Key Objectives:

• To become one of the top three dispatch delivery companies in Lagos within five years.
• To acquire and maintain a fleet of 25 delivery bikes within 24 months of operation.
• To deliver a minimum of 3,000 packages monthly by the end of Year 1.
• To build an innovative logistics tracking platform with real-time support and analytics.

1.2       Mission Statement:
“To provide fast, secure, and efficient delivery solutions that connect businesses and individuals seamlessly across Lagos State through professionalism and technology.”

1.3       Vision Statement:
“To be the most trusted last-mile delivery service in Nigeria, renowned for reliability, affordability, and innovation.”

1.4       Core Values:

• Speed – Prompt delivery is our priority.
• Safety – Packages and riders are protected at all times.
• Service Excellence – Exceeding customer expectations.
• Transparency – Clear pricing, real-time updates, and honest communication.
• Innovation – Leveraging technology for better logistics.

2.0     Business Description and Vision

2.1       Overview of the Business

SwiftGo Logistics and Courier Services Ltd. will offer efficient, same-day dispatch delivery services primarily within Lagos State, leveraging a combination of trained personnel, GPS-enabled dispatch bikes, and digital tools for seamless order processing and tracking. The business will operate from a central hub in Anthony Village and will initially focus on areas with high e-commerce traffic, business density, and population mobility, such as Ikeja, Yaba, Surulere, Lekki, and Lagos Island.

The company will cater to:

• E-commerce businesses (for customer deliveries)
• Food vendors and restaurants (for meal dispatch)
• Corporate organizations (for inter-office mail, document delivery, and supplies)
• Pharmacies and healthcare providers (for prescription deliveries)
• Individual clients (for personal errands and parcel delivery)

SwiftGo’s operations will be built on a hybrid model: both app-based orders and walk-in or call-in dispatch requests. By building partnerships with SMEs and online sellers, the business will secure consistent delivery volumes and customer retention.

2.2       Industry Background and Opportunities

The Nigerian logistics and last-mile delivery industry has witnessed significant growth in the last decade, fueled by increased internet penetration, urbanization, and the boom in e-commerce and social commerce platforms. In Lagos alone, with a population exceeding 20 million people and a vibrant commercial ecosystem, the need for agile and efficient delivery systems has never been more critical.

According to estimates, over 1 million packages are delivered daily across Nigeria, with Lagos contributing nearly 40% of that volume. Traditional courier services are often slow and rigid, leaving a gap that agile dispatch companies like SwiftGo can fill through speed, customer care, and innovation.

Key factors contributing to the industry's growth:

• Increased use of online platforms for retail and services.
• Rising demand for contactless delivery post-COVID-19.
• Growing trust in technology-enabled logistics services.
• Lagos’s traffic congestion necessitating alternative delivery solutions (e.g., motorcycles).

2.3       Business Model

SwiftGo will operate on a service-based business model that generates revenue through:

• Per-trip charges (based on distance, weight, and priority)
• Subscription packages (for frequent or corporate clients)
• Bulk contract partnerships (e.g., monthly e-commerce logistics)
• On-demand service surcharges (for express or same-hour deliveries)

The mobile app and website will integrate payment gateways for ease of transactions and also serve as data collection tools to analyze customer behavior and delivery trends.

2.4       Unique Selling Proposition (USP)

SwiftGo’s competitive edge includes:

• Real-time tracking for clients and recipients.
• Prompt dispatch via geo-clustered routes.
• Professionally trained, uniformed dispatch riders.
• App and web-based customer interface with multiple payment options.
• Loyalty and referral reward systems for users.
• Affordable pricing with transparency and no hidden fees.

2.5 Long-Term Vision

In the long run, SwiftGo aims to expand its operations to cover other major Nigerian cities such as Abuja, Port Harcourt, and Ibadan. The business also plans to introduce eco-friendly electric bikes and explore drone delivery solutions in the future. The vision extends beyond being a dispatch company into a broader logistics tech enterprise that offers warehousing, fulfillment, and inter-state courier services.