EVENT MANAGEMENT BUSINESS PLAN

TABLE OF CONTENTS

1.0      Executive Summary

1.1     Business Overview

1.2    Vision Statement

1.3    Mission Statement

1.4    Core Values:

1.5    Objectives

2.0    Company Description

2.1    Business Legal Status

2.2    Ownership Structure:

2.3    Target Market:

2.4    Business Model:

3.0    Market Analysis

3.1    Industry Overview (Nigeria)

3.2    Target Market Profile

3.3    Customer Personas

3.4    Competitive Analysis

4.0    Services Offered

5.0    SWOT Analysis

6.0    Marketing and Branding Strategy

6.1   Branding Identity

6.2    Marketing Objectives

6.3    Marketing Channels

6.4    Unique Selling Proposition (USP)

7.0    Operational Plan

7.1    Business Location

7.2    Equipment Inventory

7.3    Human Resources & Staffing

7.4    Operational Schedule

8.0    Sales Strategy and Revenue Forecast

8.1    Pricing Strategy

8.2    Revenue Projections (First Year)

9.0    Financial Plan

9.1    Startup Capital Requirements

9.2    Sources of Capital

9.3    Projected Income Statement (Year 1)

9.4    Cash Flow Forecast

9.5    Break-Even Analysis

10.0 Risk Analysis and Mitigation

11.0 Appendix

Appendix I: Sample Service Agreement

Appendix II: Sample Invoice

Appendix III: Organogram

Appendix IV: Sample Décor Packages

12.0 Conclusion

1.0 Executive Summary

1.1 Business Overview:
Prestige Planners & Events Ltd. is a full-service event management company based in Lagos, Nigeria. Our services include corporate event planning, wedding coordination, social event decoration, vendor sourcing, equipment rentals, and digital event marketing. We target clients across Lagos's high-income and middle-income sectors, from multinational corporations to socialites planning private parties.

1.2 Vision Statement:
To be Lagos’s most creative and dependable event planning company, delivering exceptional and memorable experiences.

1.3 Mission Statement:
To provide tailored, innovative, and stress-free event management services that turn visions into lasting memories, through professionalism, creativity, and reliable vendor partnerships.

1.4 Core Values:

• Excellence
• Creativity
• Professionalism
• Punctuality
• Transparency

1.5 Objectives:

1. Secure and successfully deliver 50 events in the first year.
2. Establish a client retention rate of 70% for recurring corporate clients by year two.
3. Build an online platform for digital bookings and vendor listings within 12 months.
4. Expand service offerings to Abuja and Port Harcourt by Year 4.

Capital Requirement:
₦30,500,000

Projected Revenue (Year 1):
₦62,000,000

Profit Margin (Year 1):
~28%

2.0 Company Description

2.1 Business Legal Status:
Prestige Planners & Events Ltd. is registered with the Corporate Affairs Commission (CAC) under RC No. 4567890.

2.2 Ownership Structure:

• Chief Executive Officer (Founder) – 70%
• Silent Partner – 30%

2.3 Target Market:

• Corporate clients (Banks, Oil & Gas firms, NGOs)
• Couples (weddings, engagements)
• Individuals (birthdays, anniversaries)
• Event venues and hotels
• Government parastatals

2.4 Business Model:
Our revenue model is diversified across four verticals:

1. Full Event Planning: From conceptualization to post-event wrap-up.
2. Partial Planning & Coordination: Supporting clients who handle some elements.
3. Event Rentals: Chairs, tents, décor props, sound systems.
4. Vendor Management & Referral Fees: Coordinating or outsourcing trusted third-party services.