ORGANIC FOOD STORE BUSINESS PLAN

Business Name: Green Basket Organics Ltd.
Proposed Address: Shop 12, Bayo Shopping Complex, Lekki-Epe Expressway, Lekki Phase 1, Lagos State
Nature of Business: Retail (Organic & Health Food Store)
Ownership Type: Sole Proprietorship (with future expansion for partnership or franchise)
Prepared By: [Your Name or Entity]
Date: May 2025

TABLE OF CONTENTS

1.0      Executive Summary

2.0      Business Description

2.1   Industry Overview

2.2    Business Objectives

2.3    Products and Services

2.4    Unique Selling Proposition (USP)

2.5    Legal and Regulatory Compliance

3.0    Market Analysis

3.1    Target Market Segments

3.2    Market Size & Growth Trends

3.3    Competitive Landscape

3.4    SWOT Analysis

4.0    Marketing Strategy

4.1    Branding and Positioning

4.2    Promotion and Advertising Channels

4.3    Pricing Strategy

4.4    Sales Strategy

4.5    Customer Retention Plan

5.0    Operations Plan

5.1    Location and Facility

5.2    Procurement and Supply Chain

5.3    Equipment and Facilities

5.4    Staffing and Human Resources

5.5    Inventory Management

5.6    Health & Safety Measures

6.0    Financial Plan

6.1    Startup Capital Requirements

6.2    Revenue Projections (First 3 Years)

6.3    Cost of Goods Sold (COGS)

6.4    Operational Expenses (Year 1)

6.5    Profit and Loss Forecast

6.6    Break-even Analysis

6.7    Funding Strategy

6.8    Financial Assumptions

7.0    Management and Organizational Plan

7.1    Ownership Structure

7.2    Management Team

7.3    Organizational Chart

8.0    Sustainability & Growth Strategy

8.1    Environmental Sustainability

8.2    Social Sustainability

8.3    Business Expansion Plan

9.0    Risk Analysis

9.1    Market Risks

9.2    Operational Risks

9.3    Financial Risks

10.    Appendices

Appendix A: SWOT Analysis

Appendix B: Legal Compliance

Appendix C: Branding & Marketing Strategy

1. Executive Summary

Green Basket Organics Ltd. is a modern, eco-conscious organic food retail outlet set to be established in Lekki, Lagos State. The business will focus on selling certified organic, natural, and eco-friendly food products, including fresh produce, grains, dairy alternatives, herbs, snacks, beauty products, and health supplements. With growing awareness of health, wellness, and clean eating in urban Nigeria, especially among middle- and upper-income earners, this venture is timely and profitable.

The business aims to cater to health-conscious individuals, families, fitness enthusiasts, and those with dietary restrictions, offering both in-store and online shopping options with home delivery.

Start-up Capital Estimate: ₦17.5 million
Revenue Forecast (Year 1): ₦38 million
Net Profit Forecast (Year 1): ₦10.8 million
Break-even: Within 7 months

2. Business Description

2.1 Industry Overview

The Nigerian organic food industry is in its growth phase, driven by increasing awareness of nutrition, health concerns, and global wellness trends. Urban populations, particularly in Lagos, are increasingly turning to natural, non-GMO, pesticide-free, and chemical-free food items. According to market trends, the Nigerian organic food market is expected to grow at over 12% annually through 2030.

Despite its potential, the sector is still relatively untapped, presenting early entrants with significant first-mover advantage. Green Basket Organics intends to capitalize on this trend through strategic location, quality offerings, and a strong brand.

2.2 Business Objectives

1. To establish a fully operational organic food store in Lekki by Q4 2025.
2. To achieve monthly sales of ₦3.5 million within the first 6 months.
3. To develop an e-commerce platform for online orders and delivery within the first year.
4. To build a loyal customer base of over 1,000 recurring clients in Year 1.
5. To expand into wholesale and B2B distribution (restaurants, gyms, wellness centers) by Year 2.

2.3 Products and Services

Green Basket Organics will offer a curated selection of premium, health-focused goods:

Fresh Produce:

• Organic tomatoes, peppers, carrots, spinach, lettuce, cucumbers, plantain, yams, ginger, garlic.

Packaged Foods & Grains:

• Organic rice, quinoa, millet, oats, wheat flour, unrefined sugar, sea salt, whole grain pasta.

Protein & Dairy Alternatives:

• Plant-based milk (almond, coconut, soy)
• Tofu, tempeh, legumes, eggs from free-range hens.

Snacks & Natural Beverages:

• Dried fruits, granola bars, natural juices, teas, kombucha.

Supplements & Wellness Products:

• Organic honey, moringa, turmeric, spirulina, black seed oil, herbal detox blends.

Eco-Friendly Household Products:

• Biodegradable soaps, reusable bags, organic skincare, essential oils.

Delivery & Subscription Services:

• Weekly organic food boxes
• Custom diet and detox kits
• Online ordering with scheduled delivery

2.4 Unique Selling Proposition (USP)

• 100% Certified Organic Inventory
• Premium in-store experience with customer education corner
• Affordable subscription boxes and loyalty rewards
• Eco-packaging and minimal waste policy
• Online store with same-day delivery in Lagos

2.5 Legal and Regulatory Compliance

• Business Registration with CAC: Green Basket Organics Ltd.
• NAFDAC Clearance for applicable packaged products
• Food Handlers’ Certification for all staff
• Lagos State Environmental Health Permit
• Tax Identification Number (TIN)

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