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Product Category: Projects
Product Code: 00001959
No of Pages: 50
No of Chapters: 5
File Format: Microsoft Word
Price :
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TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE
OF CONTENTS
CHAPTER
ONE:- INTRODUCTION
1.1
Background to the study
1.2
Statement of research problem
1.3
Aim and objectives of the study
1.4
Significance of the study
1.5
Scope of the study
1.6
Limitation and constrains to the study
CHAPTER
TWO:- LITERATURE REVIEW
2.1
Concept of marketing
2.2
Marketing mix Variables
2.3
Marketing philosophies
2.4
Functions of marketing
2.5
The Evolution of Bank in
2.6
Types of bank
2.7
Functions of Bank
2.8
The Role of Marketing in the Banking
Industries
CHAPTER
THREE:-RESEARCH METHODOLOGY
3.1
Research design
3.2
Definition of Population
3.3 Data Collection Method
CHAPTER
FOUR:- DATA PRESENTATION AND
ANALYSIS
4.1
Brief History of Case
4.2
Data Presentation
4.3
Data Analysis
CHAPTER
FIVE:- SUMMARY, CONCLUSION AND
RECOMMENDATION
5.1
Summary findings
5.2
Conclusion
5.3
Recommendations
5.4
Reference
5.5
Appendix
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
In
the early age of banking in Nigerian, bank paid little or no attention to
marketing of their services but due to the development and new tend in the
banking industry.
It
has been noted that there is new competition going on between various bank
especially the commercial banks on how to make their service especially their
lastest service acceptable to the customers.
However,
in order to meet up with the new development in banking industry, it is very
important for the bank to include moderns marketing techniques in putting
forward their services to their customers.
Moreover,
according to chartered institute of marketing, marketing is also defined as the
management process responsible for identifying anticipating and satisfying
customer’s requirement profitable.
Furthermore
F.O. Peter (1958)m also views marketing as an orderly, purposely and create
need wants and creative capacity and skill of an industrial society toward the
design of new and better product and new distribute concept and process, while
banking service can be defined as the broad spectrum of service that will
normally be available and also offered customer by any given financial (
banking) institution with the aim of satisfied the need of the customer
profitable. This definition varies from institution
to another.
Marketing
of banking service therefore fall within the specialized of services and
services marketing provides wants satisfied that are not necessary tired to
sales products.
This
therefore gives us a strong introduction as to the banking sector in
1.2 STATEMENT OF RESEARCH PROBLEM
The
focus of the research will be to identify the relevance of marketing to
commercial banking industry in
1. What
is the historical background of relevance of marketing to commercial banking in
2. What
is the reason for marketing operation to commercial banks?
3. What
are the step involved in the marketing operation to the commercial banks?
4. Does
the relevance of marketing to commercial have and prospect for banks?
5. Does
the regulatory authority have roles and impact on the marketing operation to
the commercial banks.
6. What
are the effects of marketing operation to the commercial bank on
7. What
are the likely problem facing the marketing operation to the commercial bank?
1.3 AIMS AND OBJECTIVE OF THE STUDY
The
research proposal main focus is to take caution both on the relevance of marketing
operation to the commercial banks.
Therefore,
the aims and objectives of the study include the following:-
i.
To examine the historical background of
the relevance of marketing to the commercial bank in
ii.
To highlight the reason for the
relevance of marketing to the commercial banking in
iii.
To discuss the step involves to
successful of marketing operation to commercial banks.
iv.
To enumerate the effect of the marketing
operation to the commercial bank on the
v.
To mention the impact of marketing
operation to the commercial banks.
vi.
To expatriate the role and impact of the
regulating authorities.
vii.
To critically examine the likely problem
of the relevance of marketing to the commercial bank in
1.4 SIGNIFICANCE OF THE STUDY
The
research work is productive in nature; the study will enable the commercial
banks to meet the relevance of marketing to commercial bank in
This
study is significance to the marketing because it examines the practical aspect
of marketing concept to real business moreover, it will help to clarify some
doubles and strength and some fat about marketing concepts.
1.5 SCOPE OF THE STUDY
The
research will focus on the relevance of market to commercial banking in
The
research will be in historical and case study research while may be limited by
insufficient finance, lack of co-operation from the respondents and the case
study. This may tender through research.
However,
effort will be made to ensure that the above constrains and limitation do not
affect the effective completion of the research.
1.6 LIMITATIONM AND CONSTRAINTS TO THE
STUDY
The
research will focus on the relevance of market to commercial banking in
The
research will be in historical and case study research while may be limited by
insufficient finance lack of enough time of co-operation from the respondent
and the case study. This may tender
through research.
However, effort wills he made to ensure that the above constraints and limitation do not affect the effective completion of the research.
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