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Product Category: Projects
Product Code: 00001826
No of Pages: 90
No of Chapters: 5
File Format: Microsoft Word
Price :
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ABSTRACT
The aim
of this study is to ascertain the role of Broadcast media, particularly the television
medium, in educating the public of human immune deficiency virus/acquired
immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected
person in Kwara state
Intriguingly
and curiously, it was also found that this awareness does not reflect in the attitude
of people in terms of risky sexual behaviour as HIV/AIDS infection is still on
the increase in the states. Thus, this paper recommends that television progrmame
should explore avenues of rallying stakeholders in the fight against HIV/AIDS.
TABLE
OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of content vi
CHAPTER
ONE
1.0 Introduction
1.1
Background
of the study
1.2
Statement of
problem
1.3
Objective of
the study
1.4
Significance
of the study
1.5
Research
questions
1.6
Research
hypothesis
1.7
Definition
of terms
1.8
Assumption
of terms
1.9
Assumption
1.10 Scope & limitation of the study
CHAPTER
TWO
2.0 Literature
review
2.1
The review
2.2
The media
campaign against aids
2.3
Assessment
of the media effect
2.4
Summary of
the literature review
CHAPTER
THREE
3.0 Research
Methodology
3.1
Research methodology
3.2
Research method
3.3
Research design
3.4
Research sample
3.5
Measuring
instrument
3.6
Data collection
3.7
Method of
data analysis
3.8
Expected result
CHAPTER
FOUR
4.0 Data
presentation and analysis
4.1 Data Analysis
4.2 Analysis
of research
CHAPTER
FIVE
5.0 Summary, Conclusion, Implication
and Recommendation
5.1
Summary
5.2
Conclusion
5.3
Implication
of findings
5.4
Recommendation
Reference
Bibliography
CHAPTER
ONE
1.0 INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
For broadcast media campaign on any issue to
interest the public, it must not be regarded as fallacious or unsystematically
prepared but rather involving messages on existing public interest to the people based on
experiences, facts, beliefs, socio- economic and educational backgrounds.
Against
this background, the federal government in conjunction with other countries of
the world through the World Health Organization (WHO) decided to embark on
massive campaigns against AIDS pandemic in the country.
The broadcast media, as part of its effort to eradicate
this deadly scourge in conjunction with the federal government through the
ministry of Health in 1986 established the National AIDS control Programme in
response to public concerns raised of the presence of Human Immune Deficiency syndrome
Virus (HIV) infestation in
Again,
in response to the evidence and the debate
on the existence if AIDS in
Nigeria, the then Minister of Health,
Profession Olukoye Ransom Kuti in 1987, instituted the National expert Advisory committee on AIDS
(NEACA) and was charged with the responsibility of establishing whether or not AIDS exists in Nigeria . They were also
mandated to advise the government as well as draw up programme, strategies and activities
to prevent control of HIV infection in the country.
The
report from the committee stated that “HIV and AIDS existed in
In
February 1989, a two weeks workshop was organized by the Federal Ministry
of Health, and other Human services Organizations including states ministries
of health with the technical assistance from the global programme on AIDS (GPA),
World Bank and other international agencies to
address the issue of AIDS in
Also
in march, the National AIDS Co-coordinating units had the first “All Nigerian conference on AIDS” during which the then vice President,
Admiral Augustus Aikomu (LTD) launched
the maiden edition on the Hand book on
HIV infection and AIDS for health
workers. All these efforts were aimed at affecting possible solution towards
cursing the AIDS measure in
Assertions
have been made that the Acquired Immune Deficiency Syndrome (AIDS) is a mere
fallacy and government propaganda of scaring people from enjoying sexual relationship. Some ridiculous names
have been given the acronym AIDS, such as
Despite
this fact, the non-challenge of our masses still prevails in relation, to
accept the media campaign on AIDS as a complete truth. Moreover, one should not
forget that it takes a lot of courage and grief to affect change in a society.
Though
this study may not go into the structure of the AIDS control Programme or the
dangers inherent in AIDS, it will look at the information management and the
use of media campaigns to facilities proper public understanding of programme.
It will prove the degree of which the entire public have related to the AID campaign
and to what extent these campaigns have helped alert the masses on the dangers
of AIDS, and then make recommendations.
THE AIDS
DISEASE IN
Human Immune virus (HIV) infection and AIDS in
In
September 1991, Federal Ministry of health and social services reported
officially that out of
125,00 book sample screened for HIV infection nationwide, 830 were seropositive
given a seroprevalance rate of about
0.66 percent and these confirmed the
existence of HIV infection nationwide.
BROADCASTING
IN
British Broadcasting Corporation (BBC) started to
broadcast to its dominions in 1930. By 1932,
Later
in 1959,
In1962,
the Northern Region Governors started its own broadcasting system, which was
the most successful among the three in commercial advertising and coverage of
public awareness programme. To achieve this, it started a bolster television
station near
The
radio is the most effective medium of information at the grassroots level in
In
the area of health campaigns which is
the main fulcrum in this study, the broadcast media have played key roles in
bringing awareness on health Programmes
such as Immunization, Oral Retardation therapy (ORT), AIDS Polio, and
Liver blindness.
Such
campaigns are attributed to behavioural attitude change due to media effect. This
study is meant to study the role of broadcast media in the campaign against
HIV/AIDS.
1.2 STATEMENT
OF PROBLEM
Some people still regard the existence of AIDS in
Therefore,
the urge to identify the information efficiency of these HIV/AIDS campaigns,
their acceptance and relevance to people has led to the study.
1.3 OBJECTIVES OF THE STUDY
This study intends to discover the broadcast media
most especially (NTA Ilorin) handling of health problems. It wishes to know how
these campaigns either locally or nationally have restructured people’s
attitude towards sexual behaviour.
It is
aimed at discovering the hindrance in accepting these jingles from the
broadcast media. It also intends to reveal the general out of outlook of
messages and to know if the broadcast media have lived up to the expectations.
1.4 SIGNIFICANCE OF THE STUDY
It has been noted in many parts of the country that AIDS is fast
spreading, Statistics show that its infected persons are increasing on daily
bases. It is very crucial to alert the entire masses of the dangers inherent in
curing an infected person.
It is
also necessary to reveal the extent the high rate especially among infants and its
remedy for the future generation.
It is
hoped therefore that the entire masses, policy makers, media practitioners,
students, government officials will benefit from the study.
1.5 RESEARCH QUESTIONS
This
following question from the corner stone of the research.
1. Do the Nigeria Television Authority Ilorin
(NTA) affect the attitude of the entire masses of
2. To what extent is the NTA campaign message
on AIDS helped to alert the masses on the imminent dangers of AIDS?
3. In what ways do the masses perceive the NTA
campaigns against AIDS sine its inception?
4. What is the remedy for the non-challant
attitude of the masses towards NTA Ilorin campaigns against AIDS?
1.6 RESEARCH HYPOTHESIS
H0 : Broadcast campaigns on AIDS have
changed the sexual behaviour of the entire masses.
H1 : Broadcast media on AIDS have
not change the sexual behaviour of the masses.
H0 : The information efficiency of
broadcast media tends to reduce the spread of AIDS on the entire masses.
1 : The information efficiency of the media does not tend to
reduce the spread of AIDS on the entire
masses.
H0 The campaigns of AIDS are more
to scare the entire masses from causal sex.
1.7 DEFINITION
OF TERMS
AIDS: Acquired Immune Deficiency Syndrome AIDS is an
infections diseases spread by a virus, it is called syndrome, because it
consists of several signs and symptoms.
HIV: Human Immune virus, (HIV) is a retrovirus; a group
of virus, HIV is a retrovirus, a group of virus that is still largely known. HIV
has been accepted internationally. The virus destroys genetic material and the
damage is permanent.
MASS MEDIA:-It refers to the major mass communication
channels. Radio, Television, Newspaper, magazines, film, Book, Telecommunication,
media Training, Advertising and Public relations, news can reach to a large scatted
heterogeneous society. The mass media inform and educate the masses based on
the conviction that truth and reasoned judgment would emerge from conflicts of
many voices on public issues.
CAMPAIGNS:
It is organized series of operations in the advocacy of same cause
or object.
ROLE: It is a specific task or function played by an
actor, an institution or organization for the realization of particular
objectives.
TELEVISION:
- It is the viewing of distant objects or event by electrical
transmission. It serves as the vital force of educational enrichment. Television
by its nature commends more audience because it combines both vision and sound to
produce a package for the viewing public. It serves as an opinion leader and
agenda setter in its news commentary.
RADIO:
- It is a genetic term applied to methods of
signaling through space without connecting wires by means of electromagnetic
waves generated by high frequency alternating currents. Radio can be used to communicate
in the language of the people or project audience without any inhabitation and
does not need any particular level of literacy.
BROADCASTING:
- It is the sending forth of material by radio,
television for reception by the public. The international telecommunication
union (ITV) defines broadcasting as a radio communication services in which the
transmission are intended for the direct reception of the general public.
1:8 ASSUMPTIONS:-The role of the mass media in the campaigns
against HIV/AIDS in
1.9 SCOPE AND LIMITATION OF THE STUDY: - The scope of this study is limited to the media handling of health problems. It is also limited to the survey of the broadcast media campaigns against HIV/AIDS. This scope is based on time and financial constraints.
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