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PRODUCT INNOVATION AND MARKET PERFORMANCE: A STUDY OF PZ CUSSON PLC NIGERIA

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THE INFLUENCE OF LOYALTY PROGRAMS ON RETENTION OF VISAFONE CUSTOMERS IN UMUAHIA

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EFFECT OF PACKAGING ON CONSUMER BUYING DECISION IN THE SOFT DRINK INDUSTRY.

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COMPETITIVE STRATEGIES AND MARKETING PERFORMANCE OF SELECTED SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN ABIA AND IMO STATES, NIGERIA

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PORT CONCESSION AND THE QUALITY OF SERVICE DELIVERY IN NIGERIAN PORTS

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EFFECT OF PACKAGE ON CONSUMER’S PATRONAGE OF SELECTED PROCTER & GAMBLE CONSUMER PRODUCTS IN ABIA STATE, NIGERIA

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EFFECT OF CUSTOMER SERVICE QUALITY ON MARKETING PERFORMANCE OF UBA PLC AND ZENITH BANK PLC IN ABA, ABIA STATE

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EFFECT OF PACKAGING AND BRANDING ON CONSUMER BUYING BEHAVIOUR OF SELECTED PASTA PRODUCTS IN ABIA STATE, NIGERIA

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DISTRIBUTION ACTIVITIES AND CUSTOMER PATRONAGE OF PETROLEUM PRODUCTS: A STUDY OF OANDO PLC AND FORTE OIL PLC, ABIA STATE, NIGERIA

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MARKETING COMMUNICATION TOOLS AND SAVINGS MOBILIZATION DRIVE OF SELECTED MICROFINANCE BANKS IN AKWA IBOM STATE, NIGERIA

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CUSTOMER SERVICE QUALITY AND CUSTOMER PATRONAGE OF COMMERCIAL BANKS IN RIVERS STATE, NIGERIA,

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SALES TARGET AND MARKETING PERFORMANCE OF ANIMAL FEED DISTRIBUTORS IN ABIA STATE, NIGERIA

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BRAND IDENTITY AND FAN LOYALTY OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE IN SOUTH – SOUTH NIGERIA

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EFFECT OF PRODUCT INNOVATION ON CORPERATE PERFORMANCE OF SELECTED CONSUMER GOODS FIRMS IN LAGOS STATE, NIGERIA

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DETERMINANTS OF CUSTOMERS’ ACCEPTANCE OF SALES PROMOTION CAMPAIGNS OF DEPOSIT MONEY BANKS IN ABIA STATE, NIGERIA

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WEBSITE ATTRIBUTE AND CUSTOMER PATRONAGE OF ELECTRONIC-VENDORS IN LAGOS, NIGERIA

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EXPORT BARRIERS AND EXPORT PERFORMANCE OF LEATHER PRODUCTS SMES’ IN ABA, ABIA STATE, NIGERIA

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SERVICE RECOVERY STRATEGIES AND CUSTOMERS PATRONAGE OF DOMESTIC AIRLINES IN THE SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA

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CUSTOMER SERVICES AND CUSTOMER PATRONAGE IN FIRST BANK OF NIGERIA PLC IN ABIA STATE, NIGERIA

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DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE OF SOFT- DRINK MANUFACTURING COMPANIES IN SOUTH-EAST, NIGERIA

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DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE OF SOFT- DRINK MANUFACTURING COMPANIES IN SOUTH-EAST, NIGERIA

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CONSUMERS’ ATTITUDE TOWARDS NIGERIA MADE TEXTILE PRODUCTS IN SELECTED LOCAL GOVERNMENT AREA OF ABIA STATE, NIGERIA

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INFLUENCE OF PACKAGING ELEMENTS ON CONSUMER BUYING BEHAVIOUR OF FAST-MOVING CONSUMER PRODUCTS

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EFFECT OF LOGISTICS MANAGEMENT SYSTEM ON MARKETING PERFORMANCE OF DAIRY PRODUCTS DISTRIBUTORS IN ABIA STATE, NIGERIA

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PRODUCT DIFFERENTIATION STRATEGIES AND CUSTOMERS’ PATRONAGE OF FAST FOOD RESTAURANTS IN ABIA STATE, NIGERIA

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ENTREPRENEURIAL ORIENTATION AND PERFORMANCE OF SELECTED SMALL AND MEDIUM SCALE ENTERPRISES IN SOUTH EAST GEOPOLITICAL ZONE, NIGERIA

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TOURISM DESTINATION CHARACTERISTICS AND TOURISTS PATRONAGE THE CASE OF TINAPA, CROSS RIVER STATE, NIGERIA

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EFFECTS OF PRICE ON THE PATRONAGE OF SELECTED CONSUMER GOODS AMONG UNIVERSITY STUDENTS IN ABIA STATE, NIGERIA

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EFFECTS OF SALES PROMOTION ON MARKETING OF REAL ESTATE IN NIGERIA (A STUDY OF FEDERAL HOUSING AUTHORITY)

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TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE IN UNILEVER NIGERIA PLC

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