RECREATION CENTRE BUSINESS PLAN

TABLE OF CONTENTS

1.0     Executive Summary

1.1     Financial highlights

2.0     Business Description

2.1     Company Overview

2.2     Objectives

2.3     Products and Services

2.4     Target Market

2.5     Competitive Advantage

3.0     Market Analysis

3.1     Industry Overview

3.2     Target Market Analysis

3.3     Competitive Landscape

3.4     Market Trends and Opportunities

4.0     Organizational Structure and Management

4.1     Organizational Structure

4.2     Management Team

4.3     Marketing Strategy

4.4     Technology Integration

5.0     Operational Plan

5.1     Location and Facilities

5.2     Services Management

5.3     Staffing and Human Resources

5.4     Operational Workflow

6.0     Marketing Execution and Sales Strategy

6.1     Marketing Objectives

6.2     Sales Strategy

7.0     Financial Plan

7.1     Start-Up Capital Requirements

7.2     Revenue Streams

7.3     Revenue Projections (3 Years)

7.4     Break-Even Analysis

7.5     Funding Requirements and Sources

8.0     Risk Management Plan

8.1     Key Risks and Mitigation Strategies

9.0     Exit Strategy

10.0   Appendices

Appendix A: SWOT Analysis

Appendix B: Organizational Chart

Appendix C: Market Research Data

Appendix D: Financial Assumptions

Appendix E: Sample Cash Flow Projection (3 Years)

1.0 Executive Summary

FunScape Leisure & Recreation Ltd aims to establish a state-of-the-art recreation centre in Lagos, providing a diverse range of indoor and outdoor entertainment services for children, adults, and corporate clients. The centre will combine physical activity, leisure, and social interaction in a safe, modern, and family-friendly environment.

The core mission of FunScape is to offer high-quality entertainment services while promoting healthy living, social cohesion, and community engagement. The centre will feature a variety of facilities including an indoor playground, mini-sports arenas, VR gaming zone, multipurpose event halls, a cafeteria, and outdoor activity spaces such as jogging tracks and landscaped gardens.

The recreation industry in Lagos is experiencing significant growth, driven by urban population increase, rising disposable income, and the growing demand for family-oriented leisure spaces. However, current options are limited in quality and variety, leaving a market gap for a comprehensive, all-in-one recreation facility. FunScape will leverage this opportunity with its unique blend of services, exceptional customer experience, and innovative programming.

1.1 Financial highlights:

• Estimated start-up capital: ₦120 million
• Projected revenue (Year 1): ₦95 million
• Break-even projected within 18 months of operation
• Funding sources: Owner’s equity, angel investors, bank loan

2.0 Business Description

2.1 Company Overview

FunScape Leisure & Recreation Ltd will operate as a limited liability company registered with the Corporate Affairs Commission (CAC). The business will provide recreation and entertainment services to Lagos residents, corporate clients, and visiting tourists.

Vision Statement:
“To be Lagos’s leading recreation destination, offering world-class entertainment, wellness, and family experiences.”

Mission Statement:
“To provide a safe, engaging, and diverse range of recreational services that enhance the quality of life, promote healthy lifestyles, and create memorable experiences for individuals and families.”

2.2 Objectives

1. Launch a fully operational recreation centre within 12 months.
2. Achieve 1,000 monthly recurring visitors within the first year.
3. Establish partnerships with schools, corporate organizations, and tourism agencies for regular events.
4. Generate positive cash flow and achieve profitability within 24 months.
5. Expand to two additional Lagos locations within five years.

2.3 Products and Services

FunScape Leisure & Recreation Ltd will offer a wide variety of recreational services, including:

• Indoor Play Zones: Multi-level play structures for children aged 2–12.
• Mini Sports Arenas: Basketball courts, mini-soccer fields, badminton courts.
• VR and Gaming Zone: Virtual reality games, arcade games, and interactive gaming experiences.
• Event Halls: Multipurpose spaces for birthday parties, corporate events, workshops, and community gatherings.
• Fitness and Wellness Studio: Yoga, aerobics, and dance classes.
• Cafeteria and Snack Bar: Healthy meals, beverages, and snack options for visitors.
• Outdoor Recreational Spaces: Jogging tracks, picnic areas, landscaped gardens, and playgrounds.

2.4 Target Market

FunScape will cater to a broad audience, segmented as follows:

1. Families and Children: Parents seeking safe, entertaining environments for children aged 2–12.
2. Young Adults and Teens: Gaming enthusiasts, fitness participants, and social groups.
3. Corporate Clients: Companies seeking team-building events, corporate parties, or wellness programs.
4. Schools and Educational Institutions: Field trips, extracurricular activities, and educational recreational programs.
5. Tourists and Visitors: Domestic and international visitors looking for leisure and entertainment options.

2.5 Competitive Advantage

FunScape will differentiate itself through:

• All-in-one recreational solutions combining physical activity, gaming, wellness, and dining.
• State-of-the-art facilities and modern, safe equipment.
• Skilled, friendly staff trained in customer service and child safety.
• Strategic location in Victoria Island, Lagos, with high accessibility and visibility.
• Integration of technology for bookings, membership management, and customer engagement.