RECREATION CENTRE BUSINESS PLAN

Table of Contents

1. Executive Summary
   1.1 Business name & proposed address
   1.2 Business concept & positioning
   1.3 Target market and demand summary
   1.4 Key services and revenue streams
   1.5 Financial highlights & break-even overview
2. Business Overview
   2.1 Business structure (Private Limited Company)
   2.2 Legal & regulatory considerations (CAC, permits, food & safety)
   2.3 Core activities (play arena, events, café, fitness, classes)
   2.4 Revenue streams (memberships, events, café, classes)
3. Vision, Mission & Objectives
   3.1 Vision statement
   3.2 Mission statement
   3.3 Short-term objectives (Year 1)
   3.4 Medium-term objectives (Years 2–3)
4. Business Model & Services
   4.1 Service packages (day pass, memberships, events)
   4.2 Classes & camps (fitness, kids’ programs)
   4.3 F&B & retail offering
   4.4 Pricing approach (sample ranges)
5. Location & Premises
   5.1 Suggested location rationale (Lekki Phase 1)
   5.2 Premises size recommendation (800–1,200 sqm initial)
   5.3 Layout and design considerations (security, sightlines, kitchen, parking)
6. Market Analysis (overview)
   6.1 Macro environment (Lagos market drivers)
   6.2 Target customer segments
   6.3 Demand drivers
   6.4 Size & growth potential (qualitative overview)
7. Competitive Analysis
   7.1 Direct competitors (other play centres, event halls)
   7.2 Indirect competitors (restaurants, home parties, parks)
   7.3 Competitive advantages & USPs
   7.4 Key threats
8. Marketing & Sales Strategy (overview)
   8.1 Branding & positioning
   8.2 Channels & tactics (socials, partnerships, influencers)
   8.3 Promotions & launch offers
   8.4 CRM and retention tactics
9. Operations & Management (overview)
   9.1 Key operational roles & responsibilities
   9.2 Operating hours & service model
   9.3 Safety, compliance & insurance
10. Preliminary Financial Considerations & High-Level Startup Cost Ranges
    10.1 High-level cost bands and caveats
    10.2 Lean vs. mid-range vs. premium cost notes
11. Detailed Startup Budget (Estimated in NGN)
    11.1 Facility costs (lease, deposit)
    11.2 Renovation & fit-out (per sqm estimate)
    11.3 Equipment & furnishings (play, gym, AV, café)
    11.4 Pre-opening expenses (marketing, permits, insurance)
    11.5 Working capital (3–6 months buffer)
    11.6 Total estimated startup capital (mid-range)
12. Staffing Plan & Wage Schedule (Monthly)
    12.1 Staff roster by role and headcount
    12.2 Monthly salary table and totals
    12.3 Annual wage bill and HR notes
13. Revenue Model & Sensitivity Analysis
    13.1 Revenue stream monthly estimates (day passes, memberships, events, café, classes)
    13.2 Conservative/base/best-case scenarios
    13.3 Key revenue drivers & levers
14. 36-Month Financial Projections
    14.1 Forecast assumptions (escalation, margins)
    14.2 Year 1–3 revenue, costs, EBITDA, net profit summary
    14.3 Break-even timing estimate
15. Membership Pricing Models (Tiered)
    15.1 Basic, Family and Premium membership features & prices
    15.2 Discount policies (quarterly/annual)
    15.3 Membership benefits & retention incentives
16. Marketing Calendar (First 12 Months)
    16.1 Q1 – Pre-launch & Launch activities
    16.2 Q2 – School partnerships & promotions
    16.3 Q3 – Corporate outreach & fitness activations
    16.4 Q4 – Holiday camps & seasonal promotions
17. Risk Analysis & Mitigation
    17.1 Economic & market risks (inflation, FX)
    17.2 Operational risks (equipment, maintenance)
    17.3 Health & safety risks (injury, food safety)
    17.4 Security & regulatory risks
    17.5 Power supply & contingency plans
    17.6 HR and market adoption risks
18. Implementation Timeline (24-Month Gantt-Style Overview)
    18.1 Phase 1 – Pre-startup (Months 1–3)
    18.2 Phase 2 – Setup & recruitment (Months 4–6)
    18.3 Phase 3 – Soft launch (Month 7)
    18.4 Phase 4 – Official launch (Month 8)
    18.5 Phase 5 – Stabilization (Months 9–12)
    18.6 Phase 6 – Expansion (Year 2)
19. Operational Policies & Procedures
    19.1 Customer service policy & SLAs
    19.2 Safety & emergency procedures (inspections, first-aid, drills)
    19.3 HR policy (training, reviews, welfare)
    19.4 Café operations & hygiene standards (NAFDAC)
    19.5 Financial controls & approvals
    19.6 Membership & booking/cancellation policy
    19.7 Community engagement & CSR policy
20. Appendices
    20.1 Appendix A – Sample equipment vendors (play, gym, AV, kitchen)
    20.2 Appendix B – Sample café menu (indicative pricing)
    20.3 Appendix C – Organizational chart (MD → GM → Dept Heads → Staff)
    20.4 Appendix D – KPIs and monitoring dashboard (memberships, visits, revenue mix)
    20.5 Appendix E – Documents to obtain (CAC, Lagos State permits, fire, food handlers)

1. Executive Summary

Lagos Leisure & Activity Hub (LLAH) is a proposed mid-to-high-end recreation centre to be located in Lekki Phase 1, Lagos. The facility will combine family-friendly indoor and outdoor recreation: an indoor play arena for children, a small fitness/gym area, multipurpose event hall for birthdays and corporate gatherings, a café/bistro, mini-sports courts (badminton, table tennis), co-working chill space, and supervised after-school activity programs.

LLAH will target middle-to-upper income families living or working in Lekki, Victoria Island, Ikoyi, and nearby suburbs; companies looking for corporate team-building and events; and young professionals seeking safe, modern recreation. The centre’s competitive advantage will be a curated all-in-one leisure ecosystem, strong safety and child-care standards, flexible space for events, and branded membership plans.

Initial operations will open with a usable footprint of ~800–1,200 sqm, scaling up to a 2,500+ sqm mixed facility after year 2. The business aims to reach operational break-even within 12–20 months depending on location/rent and marketing traction.

2. Business Overview

Business structure: Private Limited Liability Company (Ltd.) registered in Nigeria.

Legal & regulatory considerations: Company registration with Corporate Affairs Commission (CAC); local council trade/health permits; fire safety inspection and certification; food handling permits for café; NAFDAC compliance for pre-packaged food (if applicable); employment contracts compliant with Nigerian labour law.

Core activities:

• Children’s indoor play arena and supervised activities
• Fitness & wellness studio (small gym, class-based fitness)
• Event hosting and party packages
• Café offering light meals and beverages
• Mini-sports courts and coaching (badminton, table tennis)
• After-school enrichment and holiday camps

Revenue streams:

• Memberships (monthly, quarterly, annual)
• Pay-per-use entry fees
• Events and parties (venue hire + add-on services)
• Café sales
• Coaching/classes and holiday camps
• Merchandise and branded retail (snacks, water, branded apparel)

3. Vision, Mission & Objectives

Vision: To be Lagos’s leading family-focused recreation hub, where safety, fun, and community meet.

Mission: Provide safe, affordable, and memorable leisure experiences for families and professionals through curated activities, exceptional service, and inclusive pricing.

Short-term objectives (Year 1):

• Open the first 1,000 sqm centre in Lekki with fully operational play arena, café, and event hall.
• Achieve 60% average capacity during weekends and 30% on weekdays by month 6.
• Secure 400 paying members within the first 12 months.

Medium-term objectives (Years 2–3):

• Break-even and achieve positive net profit by month 18–24.
• Expand programming (holiday camps, corporate packages) and add a second location or expand premises.