ABAYA BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Overview

1.2    Vision Statement

1.3    Mission Statement

1.4    Goals & Objectives:

1.5    Start-Up Capital Requirement: ₦35 million

2.0    Business Description

2.1    Business Overview

2.2    Product Offering

2.3    Target Customers

3.0    Market Analysis

3.1    Industry Overview (Nigeria)

3.2    Target Market Segmentation

3.3    Competitor Analysis

3.4    Unique Value Proposition

4.0    Marketing Plan

4.1    Branding Strategy

4.2    Pricing Strategy

4.3    Promotion and Advertising Strategy

4.4    Distribution Strategy

5.0    Operational Plan

5.1    Business Location & Facilities

5.2    Staffing Plan

5.4    Equipment & Assets Required

6.0    Management and Organizational Structure

6.1    Ownership Structure

6.2    Management Team

7.0    Financial Plan

7.1    Startup Capital Requirements

7.2    Revenue Assumptions

7.3    Monthly Operating Expenses

7.4    Profit Projections (Year 1)

7.5    Breakeven Analysis

7.6    Financial Sustainability Plans

8.0    Risk Analysis

8.1    Identified Risks

8.2    Financial Risks

8.3    Operational Risks

9.0    Sustainability & Expansion Strategy

9.1    Sustainable Practices

9.2    Expansion Strategy

10.0 Conclusion & Appendices

10.1 Conclusion

10.2 Appendices

1.0 Executive Summary

Business Name: Noor Abaya & Fashion House Ltd.
Business Address: Plot 14, Ogudu Road, GRA Phase 2, Lagos, Nigeria
Legal Structure: Limited Liability Company
Industry: Fashion and Apparel
Sub-sector: Modest Wear / Islamic Clothing
Core Products: Designer Abayas (locally produced and imported), Hijabs, Jilbabs, and Accessories

1.1 Overview:
Noor Abaya & Fashion House Ltd. is a Lagos-based fashion enterprise that specializes in premium modest wear, focusing on high-quality Abayas sourced from international markets (Malaysia, Cairo, UAE) and complemented by a strong in-house line produced locally by Nigerian tailors. The business will blend modern Islamic fashion with traditional elegance, targeting fashion-conscious Muslim women across Nigeria and West Africa.

1.2 Vision Statement:
To become the leading modest fashion brand in West Africa, known for elegance, affordability, and quality.

1.3 Mission Statement:
To provide a wide range of stylish, high-quality Abayas and modest wear that empower Nigerian Muslim women to dress fashionably while staying true to their beliefs.

1.4 Goals & Objectives:

• Launch retail outlet and online store within 6 months.
• Import 3,000+ units of assorted Abayas within the first year.
• Produce at least 500 custom abayas monthly locally.
• Achieve ₦100 million in revenue within the first 18 months.
• Expand to two additional locations (Abuja and Kano) by Year 3.

1.5 Start-Up Capital Requirement: ₦35 million
Funding Sources: Owner equity (₦10 million), bank loan (₦15 million), investor capital (₦10 million)

2. Business Description

2.1 Business Overview

Noor Abaya & Fashion House Ltd. will operate a dual model:

• Import arm: Curating and importing designer Abayas in various styles from Malaysia, Cairo (Egypt), Turkey, and Dubai.
• Local production arm: Employing trained tailors and fashion designers to create bespoke and ready-to-wear Abayas for Nigerian consumers.

This hybrid model ensures competitive pricing, creative innovation, and product diversity while encouraging domestic employment and artisan skill development.

2.2 Product Offering

2.3 Target Customers

• Fashion-forward Muslim women aged 18–45
• Hijab/Niqab-wearing professionals and students
• Modest wear fashion influencers
• Event attendees (weddings, Eid, Hajj/Umrah travelers)
• Boutique retailers and resellers

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