AUTOMOBILE REPAIR BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Objectives:

1.2    Vision Statement

1.3    Mission Statement:

2.0    Business Description

2.1    Industry Overview

2.2    Business Model

2.3    Ownership and Legal Structure

3.0    Market Analysis

3.1    Industry Trends

3.2    Target Market

3.3    Customer Needs and Preferences

3.4    Competitor Analysis

4.0    Marketing and Sales Strategy

4.1    Marketing Goals

4.2    Branding and Positioning

4.3    Promotional Strategies

4.4    Pricing Strategy

5.0    Operations Plan

5.1    Location and Facilities

5.2    Daily Operations

5.3    Tools, Equipment, and Technology

5.4    Spare Parts Supply Chain

5.5    Quality Control and Service Standards

6.0    Organizational Structure and Management

6.1    Management Team

6.2    Staffing Plan

6.3    Training and Development

7.0    Financial Plan

7.1    Startup Capital Requirements

7.2    Revenue Projections

7.3    Operating Expense Estimates

7.4    Profit and Loss Projection

7.5    Break-Even Analysis

7.6    Financial Sustainability and Risk Mitigation

8.0    Risk Analysis and Exit Strategy

8.1    Risk Analysis

8.2    Exit Strategy

9.0    Appendices

Appendix A: SWOT Analysis

Appendix B: Risk Management Plan

Appendix C: Legal and Regulatory Compliance

Appendix D: Equipment List

1.0 Executive Summary

SwiftFix Auto Garage is a full-service automobile repair and maintenance business strategically located in Ogba, Lagos State. With the ever-increasing number of vehicles in Lagos, there is a growing demand for professional, efficient, and trustworthy automotive repair services. SwiftFix aims to bridge this service gap by providing timely and affordable solutions for private vehicle owners, fleet operators, ride-hailing drivers, and small logistics companies.

The business will offer a wide range of services, including engine diagnostics, routine servicing, brake and suspension repair, battery replacement, bodywork, repainting, tyre services, and air conditioning repair. It will also stock basic auto parts and consumables such as engine oil, filters, and spark plugs.

Our competitive edge lies in our professional staff, modern diagnostic tools, transparent billing system, and customer-first approach. We are targeting vehicle owners who desire consistent, quality repairs at competitive prices, as well as corporate clients seeking reliable partners for fleet servicing.

With an initial capital requirement of ₦20 million, SwiftFix Auto Garage will lease and equip a 3-bay workshop, employ qualified auto technicians, acquire diagnostics and mechanical tools, and launch a digital booking and customer management system. Revenue will be generated through repair services, parts sales, and value-added offerings such as pick-up/drop-off and scheduled maintenance plans.

1.1  Business Objectives:

·       Establish the most reliable auto repair center in Ogba within 12 months

·       Achieve ₦5 million in monthly revenue by the end of year two

·       Maintain a minimum of 60% customer retention rate

·       Expand to a second branch within 3 years

1.2 Vision Statement:
To become the leading name in professional, honest, and affordable auto repair services in Lagos State.

1.3 Mission Statement:
To provide reliable and customer-focused automobile repair solutions using modern tools and skilled personnel, while prioritizing safety, transparency, and affordability.

2.0 Business Description

2.1 Industry Overview

Nigeria’s automobile repair industry is an indispensable part of its transportation sector. With over 12 million vehicles registered across the country—and a significant concentration in Lagos—there is a continuous need for repair and maintenance services. Lagos, Nigeria’s commercial hub, accounts for over 20% of the national vehicle population, making it an ideal location for auto repair investments.

Despite the growing demand, the sector is dominated by informal operators lacking modern diagnostic tools and professionalism. Many vehicle owners face challenges such as overcharging, unskilled labor, lack of warranty, and inefficient service delivery. This presents a prime opportunity for well-structured workshops offering guaranteed service standards, digital booking systems, and enhanced customer experiences.

2.2 Business Model

SwiftFix Auto Garage will operate a service-based model, charging customers for labor, parts, and diagnostics. Customers can walk in or schedule repairs online or via phone. Our services will be available for both personal and commercial vehicles, including sedans, SUVs, buses, and light-duty trucks.

Key offerings include:

·       General mechanical and electrical repairs

·       Engine diagnostics with OBD-II scanner tools

·       Brake system maintenance and suspension repair

·       Battery, belt, and alternator replacement

·       Oil change and fluid top-ups

·       Air conditioning system repair and recharging

·       Auto bodywork and spray painting

·       Tyre rotation, balancing, and alignment

·       Fleet maintenance for logistics and ride-hailing companies

In addition to these core services, SwiftFix will offer:

·       Pick-up and delivery for busy clients

·       Monthly service subscriptions for ride-hailing and corporate fleet users

·       Emergency mobile repair team for roadside support

·       Online customer booking portal and loyalty program

2.3 Ownership and Legal Structure

SwiftFix Auto Garage will be registered as a Limited Liability Company (LLC) with the Corporate Affairs Commission (CAC) in Nigeria under the Companies and Allied Matters Act. The business will operate under appropriate licenses from Lagos State Ministry of Transport and the Federal Road Safety Corps (FRSC) for safety compliance.

Ownership Structure:

·       Mr. Tunde Akintola – 60% (Founder/Managing Director)

·       Mrs. Ifeoma Nwankwo – 40% (Co-founder/Operations Manager)