CASSAVA FARMING AND PROCESSING BUSINESS PLAN (FOR PRODUCTION OF GARRI, CASSAVA FLOUR (LAFUN), FUFU (AKPU), AND CASSAVA STARCH)

TABLE OF CONTENTS

1.    Executive Summary

Mission Statement

Vision Statement

Objectives

Products and Services

Market Opportunity

Financial Highlights

2.    Company Description

Company Overview

Legal Structure

Location and Facilities

Key Success Factors

Ownership and Management Team

3.    Market Analysis

3.1 Industry Overview

3.2 Target Market Identification

3.3 Market Needs

3.4 Customer Demographics and Psychographics

3.5 Competitive Analysis

3.6 Regulatory Environment

4.    Organization and Management

4.1 Organizational Structure

4.2 Ownership Structure

4.3 Management Team

4.4 Roles and Responsibilities

4.5 External Support

5.    Products and Services

5.1 Product Offerings

1. Garri (White and Yellow)

2. Cassava Flour (Lafun)

3. Fufu (Akpu)

4. Cassava Starch

5.2 Value-Added Services

5.3 Unique Selling Propositions (USPs)

5.4 Research and Development (R&D)

5.5 Intellectual Property Considerations

6.    Marketing and Sales Strategy

6.1 Marketing Objectives

6.2 Target Market Strategy

6.3 Positioning Strategy

6.4 Marketing Mix (The 4Ps)

6.5 Sales Strategy

6.6 Strategic Partnerships

6.7 Branding Strategy

7.    Operational Plan

7.1 Production Process

7.2 Facilities and Equipment

7.3 Staffing Plan

7.4 Raw Material Sourcing

7.5 Quality Control

7.6 Supply Chain and Logistics

7.7 Operational Timeline

8.    Management and Organizational Development Plan

8.1 Management Development Strategy

8.2 Human Resource (HR) Development Strategy

8.3 Organizational Growth Strategy

8.4 Technology and Innovation Plan

8.5 Governance and Compliance

9.    Financial Plan

9.1 Startup Capital Requirements

9.2 Funding Plan

9.3 Sales Revenue Projections

9.4 Cost of Goods Sold (COGS)

9.5 Gross Profit Projection

9.6 Operating Expenses (OPEX)

9.7 Net Profit Before Tax (NPBT)

9.8 5-Year Financial Projections

9.9 Break-Even Analysis

9.10 Financial Risks and Mitigation Strategies

10. Appendix

10.1 Assumptions and Data Sources

10.2 Supporting Documents and References

10.3 Contact Information

10.4 Project Milestones

10.5 Risk Management Strategy

10.6 Environmental and Social Impact

10.7 Final Remarks

1. Executive Summary

Business Name: GreenRoots Agro-Processing Ltd.
Business Address: Km 12, Abeokuta-Ibadan Road, Odeda LGA, Ogun State, Nigeria
Business Type: Integrated Cassava Farming and Processing
Ownership: Private Limited Company
Founder: Mr. Adewale Adebayo
Date of Commencement: August 2025

Mission Statement

To cultivate and process high-quality cassava products, contributing to Nigeria's food security and industrial growth while empowering local communities through sustainable agricultural practices.

Vision Statement

To become a leading cassava farming and processing enterprise in Nigeria, recognized for quality, innovation, and social impact.

Objectives

1. Cultivate 20 hectares of cassava farmland within the first year.
2. Establish a processing facility capable of producing 10 tons of garri and cassava flour daily.
3. Achieve a 25% market share in Ogun State's processed cassava market within three years.
4. Create employment opportunities for at least 50 local residents.

Products and Services

• Primary Products:
• Garri (white and yellow)
• Cassava flour (Lafun)
• Fufu
• Cassava starch

• Services:
• Contract farming and out-grower schemes
• Training programs for local farmers
• Consultancy in cassava cultivation and processing

Market Opportunity

Nigeria is the world's largest producer of cassava, with Ogun State being a significant contributor. Despite this, there remains a substantial gap in processing capacity, leading to post-harvest losses. By integrating farming and processing, GreenRoots Agro-Processing Ltd. aims to add value to cassava, reduce waste, and meet the growing demand for cassava-based products in both domestic and international markets.

Financial Highlights

• Startup Capital Required: ₦120 million
• Projected Annual Revenue (Year 1): ₦80 million
• Projected Net Profit Margin: 25%
• Break-even Point: Within 24 months

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