CLEANING SERVICES BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview:

1.2    Mission Statement:

1.3    Vision Statement:

1.4    Business Objectives:

1.5    Startup Capital Requirement:

1.6    Profitability Outlook:

2.0    Company Overview

2.1    Company Background

2.2    Business Location and Justification

2.3    Legal Structure and Compliance

2.4    Services Offered

2.5    Competitive Advantage

3.0    Market Analysis

3.1    Industry Overview

3.2    Market Size Estimation (Lagos State)

3.3    Target Market Segments

3.4    Customer Needs

3.5    Competitive Analysis

4.0    Marketing and Sales Strategy

4.1    Branding and Image Building

4.2    Pricing Strategy

4.3    Digital Marketing Strategy

4.4    Offline Marketing Strategy

4.5    Strategic Partnerships

4.6    Customer Retention and Loyalty

5.0    Operations Plan

5.1    Daily Operations

5.2    Operating Hours

5.3    Location

6.0    Organizational Structure

6.1    Key Roles and Responsibilities

7.0    Staffing Plan

7.1    Staffing Summary (Year 1)

7.2    Training Program

8.0    Equipment and Facility Needs

8.1    Equipment List and Cost Estimates

8.2    Vehicle and Transport

8.3    Facility Setup

8.4    Software and Technology

9.0    Financial Plan and Projections

9.1    Start-up Capital Requirements

9.2    Revenue Projections (Year 1 – 3)

9.3    Expense Projections (Year 1)

9.4    Net Profit Estimate (Year 1)

10.0 Break-even Analysis

11.0 Risk Analysis and Mitigation

12.0 Appendices

Appendix A: Sample Service Packages

Appendix B: Sample Monthly Budget Template

Appendix C: Sample Cleaning Checklist (Office)

Appendix D: Sample Customer Feedback Form

Conclusion

1.0 Executive Summary

Business Name: SparklePro Cleaning Services
Location: 12 Adeniyi Jones Avenue, Ikeja, Lagos State, Nigeria
Phone: +234 806 123 4567
Email: sparkleprocleaning@gmail.com
Legal Structure: Registered Business (BN) with CAC
Nature of Business: Professional Residential, Commercial, and Post-Construction Cleaning Services

1.1 Business Overview:

SparklePro Cleaning Services is a professional cleaning company based in Ikeja, Lagos, offering premium hygiene solutions tailored to the needs of modern homes, offices, real estate developers, and institutions. With an emphasis on quality, reliability, and customer satisfaction, the business will provide deep cleaning, janitorial services, move-in/move-out cleaning, disinfection, and specialized services like carpet shampooing and fumigation.

1.2 Mission Statement:

To deliver professional, eco-friendly, and affordable cleaning services that promote healthier living and working environments across Lagos.

1.3 Vision Statement:

To become Lagos State’s most trusted and preferred cleaning service provider by 2028.

1.4 Business Objectives:

• To acquire at least 200 active recurring clients within the first 18 months.
• To generate N25 million in gross revenue by the end of Year 2.
• To expand operations into at least 3 LGAs outside Ikeja within 3 years.
• To maintain a client satisfaction rate above 90%.

1.5 Startup Capital Requirement:

We estimate a total capital requirement of ₦7,850,000, covering equipment, branding, staffing, operations, and initial marketing.

1.6 Profitability Outlook:

By targeting residential estates, SMEs, and commercial buildings, SparklePro projects a break-even point within 8–10 months and a 40% profit margin by the end of the second year.

2.0 Company Overview

2.1 Company Background

SparklePro Cleaning Services was conceived in response to a growing gap in the Lagos cleaning industry—where demand for quality cleaning is rising but is often met with informal, unreliable, or under-equipped providers. The company aims to formalize this service by offering standardized procedures, background-checked staff, digital booking, and consistent customer care.

Founded by Adeola Oyeniran, a Facility Manager with 10 years of experience in corporate hygiene services, SparklePro is uniquely positioned to deliver operational excellence and superior client experience.

2.2 Business Location and Justification

Location: Ikeja, Lagos State – chosen for its centrality, business activity, and access to upscale residential neighborhoods like GRA, Omole, and Maryland.
Office Type: Rented 2-room suite (Admin + Equipment Storage)
Rent Cost: ₦900,000/year
Proximity Advantages:

• Close to major clients (e.g., banks, hospitals, estates)
• Accessible road networks
• Ease of deploying staff with quick response time

2.3 Legal Structure and Compliance

• Registered with the Corporate Affairs Commission (CAC)
• Will obtain a LASEPA hygiene compliance certificate
• Staff will be enrolled in HMO health insurance
• Workers will be trained and insured against job-related risks

2.4 Services Offered

SparklePro Cleaning Services will offer the following categories:

A. Residential Cleaning:

• Routine house cleaning
• Deep cleaning
• Move-in/move-out cleaning
• Upholstery and mattress cleaning

B. Commercial Cleaning:

• Office cleaning
• Bank and showroom cleaning
• Janitorial services for malls and event centers

C. Post-Construction Cleaning:

• Newly built or renovated property cleaning
• Dust removal and polish
• Glass and tile finishing

D. Specialized Services:

• Carpet shampooing and drying
• Fumigation and pest control
• Disinfection/sanitation (including COVID-grade cleaning)
• Cleaning of water tanks and overhead reservoirs

E. Subscription Cleaning:

• Weekly, biweekly, and monthly plans for clients preferring recurring services

2.5 Competitive Advantage

SparklePro distinguishes itself through:

• Use of eco-friendly, non-toxic products
• Mobile app/website for scheduling and payment
• Uniformed, trained, and insured staff
• Branded vehicles and professional image
• Free home/office assessment and quote
• Same-day emergency cleaning option
• CRM system to track feedback and client history

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