TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION & BUSINESS OVERVIEW

1.1 Background of the Study
1.2 Overview of the Coconut Industry in Nigeria
1.3 Rationale for Coconut Oil & Derivatives Production
1.4 Business Concept and Value Proposition
1.5 Vision Statement
1.6 Mission Statement
1.7 Core Values
1.8 Business Objectives (Short, Medium & Long-Term)
1.9 Product Overview
1.10 Legal Structure of the Business
1.11 Scope of Operations
1.12 Business Location and Justification

CHAPTER TWO: COMPANY DESCRIPTION & BUSINESS ENVIRONMENT ANALYSIS

2.1 Company Profile
2.2 Business Model Description
2.3 Nature of the Business
2.4 Industry Analysis
2.5 Market Structure and Industry Dynamics
2.6 Regulatory Framework in Nigeria
2.7 Government Policies and Incentives
2.8 Environmental and Social Considerations
2.9 PESTLE Analysis
2.10 SWOT Analysis
2.11 Competitive Landscape
2.12 Critical Success Factors

CHAPTER THREE: MARKET ANALYSIS & MARKETING STRATEGY

3.1 Introduction to Market Analysis
3.2 Global Coconut Oil & Derivatives Market Overview
3.3 Nigerian Coconut Market Overview
3.4 Market Segmentation
3.5 Target Market
3.6 Demand Analysis and Forecast
3.7 Competitive Analysis
3.8 Pricing Strategy
3.9 Marketing Strategy
  3.9.1 Product Strategy
  3.9.2 Branding Strategy
  3.9.3 Promotion Strategy
  3.9.4 Distribution Strategy
3.10 Sales Strategy
3.11 Customer Retention Strategy
3.12 Market Entry Strategy
3.13 Sales Forecast

CHAPTER FOUR: TECHNICAL & PRODUCTION PLAN

4.1 Introduction
4.2 Plant Location and Site Selection
4.3 Production Capacity and Scale
4.4 Raw Material Sourcing and Supply Chain
4.5 Production Process Flow
  4.5.1 Virgin Coconut Oil Production
  4.5.2 Refined Coconut Oil Production
  4.5.3 Coconut Cake and Meal Production
  4.5.4 Coconut Shell Charcoal Production
  4.5.5 Coconut Coir Fiber Production
4.6 Machinery and Equipment
4.7 Quality Control and Quality Assurance
4.8 Packaging and Storage
4.9 Utilities and Infrastructure
4.10 Environmental and Safety Management
4.11 Production Schedule
4.12 Technology Partnership and Upgrade Plan
4.13 Capacity Expansion Plan

CHAPTER FIVE: ORGANIZATIONAL STRUCTURE & MANAGEMENT PLAN

5.1 Introduction
5.2 Governance Structure
5.3 Management Team Profile
5.4 Organizational Structure (Organogram)
5.5 Staffing Requirements and Manpower Plan
5.6 Human Resource Policies
5.7 Training and Capacity Development
5.8 Performance Management System
5.9 Compensation and Welfare
5.10 Health, Safety and Industrial Relations
5.11 Succession Planning and Talent Management
5.12 Organizational Culture

CHAPTER SIX: FINANCIAL PLAN

6.1 Introduction to Financial Plan
6.2 Key Financial Assumptions
6.3 Startup Cost Analysis
  6.3.1 Land and Site Development
  6.3.2 Buildings and Civil Works
  6.3.3 Machinery and Equipment (CAPEX)
  6.3.4 Pre-Operational Expenses
  6.3.5 Working Capital Requirement
6.4 Sources of Finance
6.5 Operating Expenditure (OPEX)
6.6 Revenue Projections
6.7 Profit and Loss Projection (5 Years)
6.8 Cash Flow Projection
6.9 Break-Even Analysis
6.10 Financial Ratios Analysis
6.11 Sensitivity Analysis
6.12 Taxation and Incentives
6.13 Financial Risk Management

CHAPTER SEVEN: RISK ANALYSIS, SUSTAINABILITY STRATEGY & EXIT STRATEGY

7.1 Introduction
7.2 Risk Identification and Analysis
7.3 Risk Mitigation Strategies
7.4 Risk Matrix
7.5 Sustainability Strategy
  7.5.1 Environmental Sustainability
  7.5.2 Social Sustainability
  7.5.3 Economic Sustainability
  7.5.4 ESG Commitments
7.6 Long-Term Growth Strategy
7.7 Exit Strategy Options
7.8 Investor Return Expectations
7.9 Contingency and Business Continuity Plan
7.10 Conclusion

CHAPTER EIGHT: IMPLEMENTATION PLAN & MILESTONES

8.1 Project Implementation Timeline
8.2 Key Milestones
8.3 Monitoring and Evaluation Framework

CHAPTER NINE: APPENDICES

9.1 Detailed Financial Statements
9.2 Equipment Specifications
9.3 Sample Product Packaging Designs
9.4 Quality Control Checklists
9.5 Operational Policies and SOPs
9.6 Regulatory Approval List
9.7 Risk Management Templates
9.8 Organizational Job Descriptions

1.0 EXECUTIVE SUMMARY

1.1 Business Overview

TropiPure Coconut Industries Limited is a proposed agro-processing and manufacturing company focused on the large-scale processing of coconuts into virgin coconut oil (VCO), refined coconut oil (RBD), coconut cake/meal, coconut flakes, coconut shell charcoal, and coconut-based cosmetic inputs. The business will be located in South-West Nigeria, strategically positioned close to coconut-growing belts in Ogun, Lagos, Ondo, and Osun States, while maintaining strong market access to Lagos—the commercial hub of Nigeria.

The company aims to address Nigeria’s growing demand for healthy edible oils, natural cosmetics ingredients, industrial oils, and export-grade coconut derivatives, while reducing dependence on imported vegetable oils and cosmetic raw materials.

1.2 Products and Value Proposition

TropiPure Coconut Industries Limited will operate a multi-product coconut processing facility, ensuring maximum utilization of each coconut fruit and minimal waste.

Primary Products

1.    Virgin Coconut Oil (VCO) – Cold-pressed, food-grade and cosmetic-grade

2.    Refined Coconut Oil (RBD) – For food processing, soap, and industrial use

Secondary & By-products

3.    Coconut Cake/Meal – Animal feed and baking ingredient

4.    Coconut Flakes & Desiccated Coconut – Food and confectionery markets

5.    Coconut Shell Charcoal – BBQ fuel and activated carbon feedstock

6.    Coconut Husk Fiber (Coir) – Bedding, erosion control, and horticulture

7.    Coconut-Based Cosmetic Inputs – Oils for creams, soaps, lotions, and hair products

Unique Value Proposition

• 100% natural, chemical-free processing
• Zero-waste production model
• Competitive pricing versus imported alternatives
• Strong export potential due to rising global demand for coconut derivatives

1.3 Market Opportunity

Nigeria consumes over 2 million metric tons of vegetable oils annually, yet local production remains insufficient. At the same time, consumer awareness of healthy oils, organic skincare products, and plant-based ingredients is rising rapidly.

Key demand drivers include:

• Growing middle class seeking healthier cooking oils
• Expansion of Nigeria’s cosmetics and personal care industry
• Rising demand for coconut oil in pharmaceuticals and nutraceuticals
• Strong export demand from Europe, North America, and Asia

Currently, over 70% of coconut oil and derivatives used in Nigeria are imported, creating a significant opportunity for import substitution and export earnings.

1.4 Target Markets

Domestic Market

• Households (retail coconut oil)
• Food processors and bakeries
• Cosmetic manufacturers
• Pharmaceutical companies
• Soap and detergent manufacturers
• Livestock feed producers

Export Market

• Europe (organic and cosmetic-grade oils)
• Middle East (food-grade oils)
• Asia (industrial coconut derivatives)
• West African sub-region (ECOWAS)

1.5 Location Strategy

The proposed processing facility will be situated in Ogun State, close to:

• Major coconut farming clusters
• Lagos consumption and export channels
• Expressways linking ports (Apapa, Tin Can, Lekki Deep Sea Port)

This location offers:

• Lower land and labor costs than Lagos
• Access to skilled and semi-skilled manpower
• Favorable state industrial policies

1.6 Production Capacity (Phase 1)

• Coconut Processing Capacity: 40,000–60,000 coconuts per day
• Virgin Coconut Oil Output: 6–8 tons/day
• Refined Coconut Oil Output: 8–10 tons/day
• By-products: 100% utilization of shells, husks, and cake

Production will operate on two shifts daily, scalable to three shifts by Year 3.

1.7 Competitive Advantage

TropiPure Coconut Industries Limited will compete effectively through:

• Direct sourcing from farmers via out-grower schemes
• Integrated processing (oil + derivatives)
• Lower production cost through waste monetization
• Compliance with NAFDAC, SON, and export standards
• Strong branding focused on purity, health, and sustainability

1.8 Financial Highlights (Summary)

• Estimated Startup Capital: ₦1.8bn – ₦2.7bn
• Projected Annual Revenue (Year 1): ₦3.5bn – ₦5.2bn
• Net Profit Margin: 25–35%
• Break-even Period: 18–24 months
• ROI (Year 2 onward): 35–50%

1.9 Sustainability & Social Impact

The business is built on a circular economy model, ensuring:

• Zero waste through husk, shell, and cake utilization
• Renewable energy from coconut shell charcoal and biomass
• Direct income support for over 800 coconut farmers
• Employment for 120+ staff (direct and indirect)

1.10 Vision, Mission & Objectives

Vision:
To become Nigeria’s leading producer of premium coconut oil and coconut derivatives for domestic and global markets.

Mission:
To process coconuts sustainably into high-quality, natural products that promote health, create jobs, and drive export growth.

Core Objectives:

• Achieve SON and NAFDAC certification in Year 1
• Commence export within 24 months
• Expand into activated carbon and cosmetic formulations by Year 4
• Establish a national coconut farmer network

2.0 COMPANY DESCRIPTION & BUSINESS ENVIRONMENT ANALYSIS

2.1 COMPANY PROFILE

2.1.1 Business Name

TropiPure Coconut Industries Limited

(The name is flexible and can be modified.)

2.1.2 Legal Status

TropiPure Coconut Industries Limited will be registered as a private limited liability company under the Companies and Allied Matters Act (CAMA), Nigeria.

The company will operate with:

·       Corporate Affairs Commission (CAC) registration

·       NAFDAC approval (food & cosmetic-grade oils)

·       Standards Organisation of Nigeria (SON) certification

·       Nigerian Export Promotion Council (NEPC) registration

·       Ogun State Ministry of Commerce & Industry approvals

2.1.3 Business Address (Proposed)

Factory Location:
Agro-Processing Industrial Layout,
Sagamu–Ijebu Ode Axis,
Ogun State, Nigeria.

Head Office:
Lagos–Abeokuta Expressway Corridor,
Lagos State (Sales & Export Coordination).

2.1.4 Nature of Business

TropiPure Coconut Industries Limited is an integrated agro-processing and manufacturing enterprise involved in:

·       Processing raw coconuts into edible, cosmetic, and industrial products

·       Manufacturing virgin and refined coconut oil

·       Producing coconut-based food ingredients and industrial by-products

·       Supplying both domestic and export markets

The business adopts a vertical integration model, covering sourcing, processing, packaging, branding, and distribution.

2.2 BUSINESS MODEL

2.2.1 Integrated Value Chain Model

The company operates across the following value chain stages:

1.    Raw Coconut Procurement

o   Direct farmer sourcing

o   Out-grower schemes

o   Aggregator partnerships

2.    Primary Processing

o   Dehusking

o   Deshelling

o   Kernel extraction

3.    Secondary Processing

o   Cold pressing (VCO)

o   Hot pressing and refining (RBD oil)

4.    By-product Conversion

o   Coconut cake → animal feed & baking flour

o   Coconut shell → charcoal & activated carbon feedstock

o   Coconut husk → coir fiber

5.    Packaging & Branding

o   Retail bottles (250ml–1L)

o   Bulk containers (20L–200L)

o   Export drums & flexitanks

6.    Distribution

o   Direct B2B supply

o   Distributors & wholesalers

o   Export agents

2.2.2 Revenue Streams

TropiPure Coconut Industries Limited generates revenue from:

·       Virgin Coconut Oil (VCO) – premium pricing

·       Refined Coconut Oil – volume-driven

·       Coconut flakes & desiccated coconut

·       Coconut cake/meal (animal feed)

·       Coconut shell charcoal

·       Industrial cosmetic oil supply

This diversified revenue base reduces dependence on a single product.

2.3 OWNERSHIP STRUCTURE

The company will be owned by:

·       Founding Promoters – 60–70% equity

·       Strategic Investors / Partners – 20–30%

·       Employee Share Incentive Scheme (ESOP) – 5–10% (optional, future)

Ownership structure allows flexibility for:

·       Private equity investment

·       Development finance institution (DFI) participation

·       Future partial divestment or IPO

2.4 VISION, MISSION & CORE VALUES

Vision

To become Nigeria’s most trusted producer of premium coconut oil and coconut derivatives for domestic and global markets.

Mission

To process coconuts sustainably into high-quality, natural products that enhance health, support farmers, and promote export-driven growth.

Core Values

·       Quality Excellence

·       Integrity & Transparency

·       Sustainability

·       Innovation

·       Community Empowerment

2.5 BUSINESS ENVIRONMENT ANALYSIS

2.5.1 Industry Overview

The coconut processing industry in Nigeria is underdeveloped relative to demand. Nigeria produces over 260,000 metric tons of coconuts annually, yet most are sold raw with minimal processing.

Key observations:

·       Heavy reliance on imported coconut oil and cosmetic inputs

·       Fragmented local processing capacity

·       Rising consumer preference for natural and organic products

This gap creates strong opportunities for local processors with modern facilities.

2.6 MACRO-ENVIRONMENT ANALYSIS (PESTLE)

2.6.1 Political Environment

·       Government support for agro-processing and import substitution

·       Export promotion incentives under NEPC

·       AfCFTA enabling regional exports

·       Agricultural intervention funds (BOI, NIRSAL, CBN-linked programs)

Impact: Positive and supportive.

2.6.2 Economic Environment

·       High inflation increases food and cosmetic prices

·       Rising foreign exchange cost favors local manufacturing

·       Growing middle-class demand for premium food oils

·       Strong export earnings potential

Impact: Mixed but favorable for local producers.

2.6.3 Social Environment

·       Increased awareness of healthy diets

·       Preference for natural skincare products

·       Growing vegan and plant-based lifestyles

·       Youth employment needs favor agro-industrial ventures

Impact: Strong positive demand drivers.

2.6.4 Technological Environment

·       Availability of modern coconut oil extraction technology

·       Improved cold-press and refining systems

·       Local fabrication of auxiliary equipment

·       Digital marketing and e-commerce growth

Impact: Enhances efficiency and scalability.

2.6.5 Legal & Regulatory Environment

·       NAFDAC approval mandatory for edible and cosmetic oils

·       SON standards regulate product quality

·       Environmental compliance (NESREA, EIA)

·       Export documentation compliance

Impact: Moderate regulatory burden, manageable with compliance.

2.6.6 Environmental Considerations

·       Coconut processing produces biodegradable waste

·       Opportunity for zero-waste and circular economy models

·       Increasing focus on sustainable manufacturing

Impact: Strong alignment with sustainability goals.

2.7 COMPETITIVE ENVIRONMENT

2.7.1 Industry Structure

·       Small-scale processors dominate rural markets

·       Few medium-to-large integrated processors

·       Imported coconut oil brands control premium segments

2.7.2 Competitive Advantage of TropiPure

2.8 SWOT ANALYSIS

Strengths

·       Access to coconut-growing regions

·       Integrated processing model

·       Diverse product portfolio

·       Strong management structure

Weaknesses

·       High initial capital requirement

·       Dependence on farmer supply consistency

Opportunities

·       Import substitution

·       Export expansion

·       Cosmetic industry growth

·       Activated carbon production

Threats

·       Imported substitutes

·       Raw material price volatility

·       Regulatory delays

2.9 REGULATORY & COMPLIANCE REQUIREMENTS

To operate legally, the business will obtain:

·       CAC Certificate of Incorporation

·       NAFDAC product registration

·       SON conformity assessment

·       NEPC exporter’s certificate

·       Environmental Impact Assessment (EIA)

·       Ogun State factory permit

Compliance ensures credibility, export eligibility, and investor confidence.

2.10 STRATEGIC GOALS (FIRST 5 YEARS)

1.    Achieve full operational capacity within 12 months

2.    Secure long-term supply contracts with 1,000+ farmers

3.    Launch branded retail coconut oil nationwide

4.    Begin export by Year 2

5.    Introduce activated carbon and cosmetic formulations by Year 4

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