TABLE OF CONTENTS

1.     Executive Summary

1.1    Business Overview

1.2    Our Vision

1.3    Our Mission

1.4    Our Core Values

1.5    Business Objectives

1.6    Products and Services

1.7    Startup Summary

1.8    Funding Requirement

1.9    Keys to Success

2.     Business Description

2.1    Business Name

2.2    Business Nature

2.3    Industry Overview

2.4    Business Model

2.5    Business Ownership

2.6    Location and Facilities

3.     Market Analysis

3.1    Industry Analysis

3.2    Target Market Segments

3.3    Market Needs

3.4    Market Trends

3.5    SWOT Analysis

4.     Marketing and Sales Strategy

4.1    Marketing Objectives

4.2    Marketing Strategy

4.2.1 Branding

4.2.2 Product Strategy

4.2.3 Pricing Strategy

4.2.4 Promotion Strategy

4.2.5 Distribution Strategy

4.3    Sales Strategy

4.4    Customer Retention Strategy

5.     Operational Plan

5.1    Operational Strategy

5.2    Farm Operations

5.3    Processing Operations

5.4    Quality Assurance

5.5    Staffing Plan

5.6    Equipment and Machinery

5.7    Raw Material Sourcing

5.8    Logistics and Distribution

6.     Organizational Structure and Management Team

6.1    Organizational Structure Overview

6.2    Management Team

6.3    Advisory Board

6.4    Staffing and Workforce Plan

7.     Financial Plan

7.1    Startup Costs

7.2    Revenue Projections

7.3    Operating Costs (Annual)

7.4    Profit and Loss Projection (First Year)

7.5    Break-even Analysis

7.6    Funding Plan

8.     Appendices

8.1    SWOT Analysis

8.2    Risk Analysis

8.3    Production Schedule (Sample)

8.4    Regulatory Requirements

8.5    Projected Growth and Expansion Plan

8.6    Exit Strategy

1. Executive Summary

Location: Ondo State, Nigeria
Business Name: GreenHarvest Cocoyam Ventures Ltd.
Address: KM 15, Akure–Idanre Road, Akure, Ondo State, Nigeria.

1.1 Business Overview

GreenHarvest Cocoyam Ventures Ltd. is a newly established agricultural company specializing in the cultivation, processing, packaging, and sale of high-quality cocoyam products. Located in Akure, Ondo State — an area naturally suited for cocoyam farming — the company aims to leverage Nigeria’s rising demand for healthy food products by producing and marketing premium-grade cocoyam tubers, cocoyam flour, and packaged cocoyam slices.

Our mission is to build a sustainable cocoyam enterprise that meets local consumption needs and supports industrial users, particularly food processing companies, bakeries, and export markets.

1.2 Our Vision

To become Nigeria’s leading cocoyam farming and processing company, known for quality, innovation, and social impact within five years.

1.3 Our Mission

• Produce premium-grade cocoyam tubers and processed products.
• Utilize modern agricultural techniques for higher yield and efficiency.
• Create employment opportunities within rural communities in Ondo State.
• Achieve sustainable profitability and business growth.

1.4 Our Core Values

• Integrity: Upholding honest practices in farming and processing.
• Quality: Meeting and exceeding industry standards.
• Sustainability: Protecting the environment and empowering local communities.
• Innovation: Continuously improving farming and processing methods.

1.5 Business Objectives

• Cultivate an initial 80 hectares of cocoyam farm within the first year.
• Achieve a minimum annual harvest of 500 tons by the second year.
• Set up a processing plant to produce cocoyam flour and dried slices.
• Penetrate at least three major markets in Nigeria (Lagos, Abuja, Port Harcourt) within two years.
• Achieve profitability within the first 18 months of operation.

1.6 Products and Services

• Fresh Cocoyam Tubers (local and export standards).
• Packaged Cocoyam Flour.
• Dried Cocoyam Slices for food industries and caterers.
• Consultancy and training services for small-scale cocoyam farmers.

1.7 Startup Summary

Total Estimated Startup Capital = ₦73,000,000

1.8 Funding Requirement

We are seeking a total funding of ₦73 million, which will be sourced through a mix of:

• Founders' equity contribution (₦30 million).
• Agricultural Bank of Nigeria loan (₦30 million).
• Grants and subsidies (₦13 million).

1.9 Keys to Success

• Proper soil preparation, irrigation, and use of hybrid cocoyam varieties.
• Establishing strong market linkages with buyers and food processing industries.
• Employing efficient post-harvest handling to minimize losses.
• Differentiating through branding, packaging, and quality control.

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