COSMETOLOGY BUSINESS PLAN

Cosmetology Business Plan

Business Name: GlamorEdge Cosmetology Studio
Proposed Location: 12B Fola Osibo Street, Lekki Phase 1, Lagos
Business Model: Beauty Studio + Training Institute + Mobile Services

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Key Financials:

1.2    Vision Statement:

1.3    Mission Statement:

2.0    Company Overview

2.1    Business Objectives

2.2    Services Offered

2.3    Competitive Advantage

2.4    Legal Structure and Ownership

2.5    Location Justification

2.6    Branding and Image

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Customer Preferences

3.4    Competitive Analysis

4.0    Marketing and Sales Strategy

4.1    Unique Selling Propositions (USPs)

4.2    Branding and Identity

4.3    Sales Channels

4.4    Promotions & Advertising

4.5    Customer Retention Strategy

5.0    Operations Plan

5.1    Studio Location and Layout

5.2    Equipment and Furnishings

5.3    Daily Operations

6.0    Organizational Structure and Management

6.1    Management Structure

6.2    Staffing and Compensation Plan (Monthly)

7.0    Cosmetology Training Curriculum Overview

7.1    Program Structure

7.2    Modules Covered

7.3    Fees and Revenue

8.0    Financial Plan

8.1    Startup Capital Requirements

8.2    Funding Strategy

9.0    Sales Forecast and Revenue Projections

9.1    Monthly Salon Services Revenue Forecast

9.2    Quarterly Training Revenue

9.3    Total Revenue Projection (Year 1)

10.0 Break-Even Analysis

10.1 Fixed Monthly Costs Estimate

10.2 Break-Even Revenue Requirement

11.0 Appendices

Appendix I – SWOT Analysis

Appendix II – Legal & Regulatory Compliance

Appendix III – Marketing Strategy Tools

1.0 Executive Summary

The Nigerian beauty and personal care industry is booming, with Lagos at the center of this evolution. Increasing urbanization, social media influence, and rising consumer interest in grooming and personal appearance have driven unprecedented growth. GlamorEdge Cosmetology Studio aims to capitalize on this trend by establishing a full-service beauty care and cosmetology outfit that caters to high-end, middle-income, and working-class clients in Lekki, Lagos.

The business will operate as both a cosmetology services center and a training institute, offering:

• Hair styling and treatment
• Skin care therapy
• Nail care (manicure, pedicure, nail art)
• Makeup artistry and bridal glam
• Beauty therapy training and certification programs
• On-call/mobile beauty services for homes, weddings, and events

GlamorEdge Studio will provide a luxurious yet accessible experience, with a focus on hygiene, professionalism, and customer satisfaction. The cosmetology training arm will be registered and affiliated with recognized accreditation bodies to ensure credibility.

1.1 Key Financials:

• Startup Capital Required: ₦15,500,000
• Projected Annual Revenue (Year 1): ₦38,000,000
• Gross Profit Margin: 55%
• Breakeven Point: Within 12–15 months of operation

1.2 Vision Statement:

To be the most preferred cosmetology brand in Lagos known for innovation, professionalism, and holistic beauty transformation.

1.3 Mission Statement:

To deliver excellent beauty services and skills-based education that empower individuals to look good, feel confident, and earn through cosmetology.

1.4 Core Values:

• Excellence
• Creativity
• Empowerment
• Hygiene & Safety
• Customer Satisfaction

2.0 Company Overview

GlamorEdge Cosmetology Studio will be structured as a limited liability company, registered with the Corporate Affairs Commission (CAC) in Nigeria. The business will commence operations in Lekki, Lagos — a growing hub of fashion-conscious youth and upwardly mobile professionals.

2.1 Business Objectives

1. Launch a fully equipped cosmetology studio and academy within six months.
2. Serve an average of 25–40 clients per day within the first year.
3. Train and certify 100+ students annually in various beauty disciplines.
4. Expand to a second branch within 3 years of successful operation.

2.2 Services Offered

a) Salon and Beauty Care Services

• Hair styling (natural, relaxed, and wig installations)
• Hair treatment (protein, keratin, coloring)
• Facials and skincare
• Waxing and body polish
• Makeup artistry (everyday, bridal, editorial)
• Nail services (pedicure, manicure, nail extensions and art)
• Lash and brow services (tinting, microblading, extensions)

b) Beauty Therapy Training & Certification

• Short-term and long-term courses in hairdressing, skincare, nail tech, and makeup artistry
• Vocational placements and internship support
• Monthly masterclasses and bootcamps with guest experts
• Digital modules for hybrid learning

c) Mobile/On-Call Services

• Bridal home packages
• Party glam squad
• Corporate beauty packages (banks, events)
• Celebrity styling and set support

2.3 Competitive Advantage

GlamorEdge is designed to stand out in a saturated market with the following unique advantages:

• Dual focus: commercial beauty services and certified training
• Highly skilled and accredited instructors/technicians
• Use of premium skincare and haircare products
• Excellent ambiance, hygiene, and comfort
• Flexible payment plans for student courses
• Digital booking and consultation system
• Loyalty cards and referral programs

2.4 Legal Structure and Ownership

Registered Name: GlamorEdge Cosmetology Ltd.
Legal Structure: Private Limited Liability Company
Ownership:

• Jane Onome Okafor – 60% (Founder & Lead Aesthetician)
• Samuel Adeyemi – 40% (Investor & Business Strategist)

2.5 Location Justification

Lekki Phase 1 offers:

• High visibility and traffic from walk-in clients
• Proximity to affluent and aspirational customers
• High demand for mobile and home services
• Minimal competition in structured cosmetology education within the area
• Access to talent pool for hiring (graduates, interns, trainees)

2.6 Branding and Image

GlamorEdge branding will reflect sophistication, professionalism, and transformation. The studio will be Instagrammable, with modern décor, lighted mirrors, and elegant uniforms. Services will be digitally branded through a website, booking app, and social media campaigns.

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