CRÈCHES AND DAYCARE BUSINESS PLAN

TABLE OF CONTENTS

1.   Executive Summary

1.1 Business Overview

1.2 Our Mission

1.3 Our Vision

1.4 Business Objectives

2.   Business Description

2.1 Business Background

2.2 Industry Overview

2.3 Business Structure

2.4 Value Proposition

2.5 Location and Facility

2.6 Business Legal Requirements

3.   Products and Services

3.1 Core Services

3.1.1 Infant Care Program (3 – 12 months)

3.1.2 Toddler Care Program (1 – 2 years)

3.1.3 Pre-School/Foundation Class (3 – 5 years)

3.1.4 After-School Care (Up to 7 years)

3.2 Special Add-on Services

3.3 Nutritional Program

3.4 Health and Safety Programs

3.5 Technology Integration

4.   Market Analysis

4.1 Industry Overview

4.2 Target Market

4.3 Market Needs

4.4 Market Trends

4.5 SWOT Analysis

4.6 Competitive Analysis

5.   Marketing and Sales Strategy

5.1 Marketing Objectives

5.2 Unique Selling Proposition (USP)

5.3 Pricing Strategy

5.4 Promotional Strategy

5.4.1 Digital Marketing

5.4.2 Offline Marketing

5.4.3 Open House and Launch Event

5.5 Sales Strategy

5.6 Partnership and Networking

6.   Operational Plan

6.1 Operational Objectives

6.2 Daily Operations

6.3 Facility Setup Requirements

6.4 Equipment and Materials

6.5 Staffing Plan

6.6 Key Suppliers and Service Providers

6.7 Milestone Timeline

7.   Management and Organization

7.1 Ownership Structure

7.2 Management Team

7.3 Staff Responsibilities

7.4 External Advisors

7.5 Organizational Chart

8.   Financial Plan

8.1 Start-up Costs

8.2 Revenue Projections

8.3 Expense Projections (Monthly)

8.4 Break-even Analysis

8.5 Funding Requirements

8.6 Profit Projection (End of Year 1)

9.   Appendix

9.1 Supporting Charts and Tables

9.2 Sample Floor Layout

9.3 Licenses and Regulatory Requirements (Nigeria - Lagos State)

9.4 Risk Management Plan

9.5 Exit Strategy

1. Executive Summary

1.1 Business Overview

Little Steps Crèche & Daycare is a premium early childhood education and care center located in Lekki Phase 1, Lagos State. Our crèche and daycare will provide a safe, stimulating, and nurturing environment for children aged 3 months to 5 years. We aim to support busy parents by offering flexible, high-quality childcare solutions that balance education, recreation, and social development.

1.2 Our Mission

To create a loving and secure environment that fosters the physical, intellectual, emotional, and social development of young children, while supporting parents in their child-rearing responsibilities.

1.3 Our Vision

To be the leading provider of innovative and trusted childcare services in Lagos State, setting a new standard for excellence in early childhood care and education.

1.4 Business Objectives

• Establish a fully operational crèche and daycare center by December 2025.
• Enroll at least 60 children within the first year of operation.
• Achieve 90% parent satisfaction rate by the end of Year 1.
• Generate a monthly revenue of ₦4 million within the first 12 months.

1.5 Key to Success

• Recruiting highly qualified and passionate caregivers and teachers.
• Offering a child-centered curriculum that blends play and learning.
• Maintaining a secure, hygienic, and visually stimulating environment.
• Building strong, trust-based relationships with parents.
• Effective use of digital marketing and local community outreach.

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