GOLD & JEWELLERY BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Overview

1.2    Vision Statement

1.3    Mission Statement

1.4    Core Values

1.5    Business Objectives

2.0    Company Description

2.1    Company Ownership

2.2    Business Location Justification

2.3    Nature of the Business

3.0    Products and Services

3.1    Product Range

3.2    Services Offered

4.0    Market Analysis

4.1    Industry Overview

4.2    Target Market Segmentation

4.3    Competitive Advantage

5.0    Marketing Plan

5.1    Branding Strategy

5.2    Pricing Strategy

5.0    Marketing Plan (Continued)

5.3    Promotional Strategy

6.0    Operational Plan

6.1    Location and Facility

6.2    Equipment and Technology

6.3    Staffing Plan

7.0    Management Structure

7.1    Organizational Hierarchy

7.2    Advisory Board (External)

8.0    Financial Plan (Beginning Overview)

8.1    Start-Up Capital Requirements

8.0    Financial Plan (Continued)

8.2    Revenue Projections

8.3    Operating Expenses (Annual)

8.4    Gross Profit Estimate (Year 1)

8.5    Net Profit Estimate (Year 1)

8.6    Break-Even Analysis

8.7    Funding Sources and Uses

9.0    Risk Analysis and Mitigation

10.0 Sustainability and Expansion Plan

Appendices

Appendix A: Certifications and Licenses

Appendix B: Management Résumés

1.0 Executive Summary

1.1 Overview

Aurum & Elegance Jewellery Ltd. is a premier jewellery brand based in the high-brow commercial district of Victoria Island, Lagos. We specialize in the retail and custom crafting of pure gold, white gold, and diamond jewellery. Our products include engagement rings, bridal sets, bangles, earrings, wristwatches, and religious artefacts made from certified 18K/22K/24K gold and fine gemstones.

We offer a hybrid model combining in-store showroom experiences, VIP private consultations, and a luxury e-commerce platform that caters to both Nigerian clients and international buyers with Lagos connections.

1.2 Vision Statement

To be Nigeria’s most trusted luxury gold and jewellery brand, celebrated for authenticity, craftsmanship, and elegance.

1.3 Mission Statement

To provide high-quality, ethically sourced gold and gemstone jewellery that meets global standards while delivering personalized luxury experiences to every client.

1.4 Core Values

• Integrity – Authentic materials and transparent pricing
• Exclusivity – Unique designs and limited editions
• Customer Delight – Premium service and personalized experiences
• Craftsmanship – World-class production and finishing

1.5 Business Objectives

• Launch physical store in Lagos within 6 months
• Reach ₦50 million in monthly revenue within 12 months of operations
• Acquire 1,000+ high-end loyal customers within 18 months
• Establish Aurum & Elegance as a recognized luxury brand in Nigeria within 3 years

2.0 Company Description

2.1 Company Ownership

Aurum & Elegance Jewellery Ltd. is owned and managed by Mrs. Omolola Bakare, a seasoned jewellery designer and certified gemologist with over 10 years of experience in luxury accessory retail and export between Dubai and Nigeria.

2.2 Business Location Justification

Victoria Island, Lagos, was chosen due to:

• High density of HNIs and expatriates
• Proximity to financial institutions and luxury outlets
• Increased visibility and security for high-value inventory

2.3 Nature of the Business

The business will import certified gold bars and rough stones from Dubai and South Africa, which will then be custom-crafted into finished products at a mini in-house workshop.

It will also sell curated finished products such as:

• 18K/22K gold wedding bands
• Engagement rings with GIA-certified diamonds
• Men’s gold chains and cufflinks
• Luxury watches (Rolex, Patek Philippe, Audemars Piguet – on order)
• Traditional jewellery sets (for Yoruba, Igbo, and Hausa weddings)