HAULAGE AND LOGISTICS BUSINESS PLAN

Haulage and Logistics Business Plan

Business Name: SwiftHaul Logistics Nigeria Ltd

Proposed Address: Plot 42, Industrial Estate Road, Amuwo Odofin, Lagos, Nigeria

RC Number: (To be registered with CAC)

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview

1.2    Objectives

1.3    Mission Statement

1.4    Vision Statement

1.5    Ownership Structure

2.0    Business Description

2.1    Industry Background

2.2    Business Opportunity

2.3    Services Offered

2.4    Competitive Advantage

2.5    Business Model

2.6    Legal & Regulatory Compliance

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market Segmentation

3.3    Market Size & Potential

3.4    Competitor Analysis

4.0    Marketing and Sales Strategy

4.1    Branding and Positioning

4.2    Pricing Strategy

4.3    Promotion Strategy

4.4    Sales Forecast (Year 1)

5.0    Operational Plan

5.1    Location and Facilities

5.2    Equipment and Fleet

5.3    Staffing Plan

5.4    Operations Workflow

6.0    Management and Organizational Structure

6.1    Management Team

6.2    Organizational Chart

7.0    Financial Plan

7.1    Startup Capital Requirement

7.2    Funding Strategy

7.3    Profit & Loss Projection (First Year)

7.4    Break-even Analysis

8.0    Risk Analysis

9.0    Appendices

Appendix II – Sample Invoice Template

Appendix III – Legal & Regulatory Checklist

Appendix IV – Marketing Calendar (First 6 Months)

Appendix V – Photos (For use in full doc version)

1.0 Executive Summary

1.1 Business Overview

SwiftHaul Logistics Nigeria Ltd is a proposed medium-scale logistics and haulage company to be based in Lagos, Nigeria. The company will provide reliable freight transportation services for industrial, commercial, and individual clients, with a focus on intra-state and inter-state haulage of goods such as FMCG, building materials, oil & gas products, agricultural produce, and general merchandise.

Given Lagos State’s position as Nigeria’s economic hub, there’s high demand for logistics and supply chain services due to its industrial base, congested ports, and the rise in e-commerce and retail distribution.

1.2 Objectives

• To acquire and deploy an initial fleet of 5 trucks within the first 6 months.
• To generate a monthly revenue of ₦12 million by the end of the first operational year.
• To maintain a 90% vehicle uptime and fulfillment rate.
• To expand operations to Abuja and Port Harcourt within 3 years.

1.3 Mission Statement

To offer safe, timely, and cost-effective logistics solutions that drive commerce and bridge transportation gaps across Nigeria.

1.4 Vision Statement

To become one of Nigeria’s top 10 indigenous logistics providers by 2030 through innovation, trust, and operational efficiency.

1.5 Ownership Structure

SwiftHaul Logistics Nigeria Ltd will be incorporated as a Limited Liability Company (LLC) under Nigerian law and will be wholly owned by Mr. Ibrahim Shola and Mrs. Grace Okonkwo, who both bring experience in transportation management and business development.

2.0 Business Description

2.1 Industry Background

Nigeria’s logistics and haulage industry is a multi-billion-naira sector fueled by the country’s large population, industrial zones, and import/export activities. Lagos, being the commercial capital, contributes over 30% to Nigeria’s GDP and houses multiple production and distribution hubs, leading to a high demand for reliable haulage services.

However, the industry faces challenges such as poor infrastructure, regulatory bottlenecks, fuel fluctuations, and vehicle maintenance issues, making room for organized and well-managed logistics companies.

2.2 Business Opportunity

Current industry trends show:

• A rise in B2B delivery between manufacturers and distributors.
• An increasing demand for third-party logistics (3PL) services by online vendors.
• The need for reliable last-mile delivery in underserved suburban areas.
• Growth in the transportation of bulk goods such as rice, cement, flour, beverages, and petroleum products.

Many SMEs lack logistics capacity and rely on third parties, creating an opportunity for SwiftHaul to offer dependable solutions tailored to client needs.

2.3 Services Offered

SwiftHaul Logistics Nigeria Ltd will offer the following core services:

1. Full Truck Load (FTL) Haulage:
• Nationwide transport of goods using 10–30 ton flatbed and box trucks.
2. Bulk Distribution Services:
• Delivery of raw materials and finished goods to factories, depots, wholesalers.
3. Petroleum and Lubricant Haulage:
• Licensed transport of diesel and lubricants in line with DPR/NMDPRA regulations.
4. Fleet Leasing and Outsourcing:
• B2B vehicle leasing to corporate clients with drivers and fuel included.
5. Warehouse-to-Retailer Delivery:
• Last-mile services for FMCG companies distributing to retail shops.
6. Agro-logistics:
• Transport of farm produce from Northern Nigeria to markets in Lagos.

2.4 Competitive Advantage

2.5 Business Model

SwiftHaul will operate on a per-trip fee, retainer model, and lease contracts depending on the client’s volume and nature of goods. A performance-based pricing model ensures competitiveness and repeat patronage.

2.6 Legal & Regulatory Compliance

The business will secure the following:

• CAC Company Registration
• Road Transport Employer Association of Nigeria (RTEAN) License
• Federal Road Safety Corps (FRSC) approvals
• Vehicle Insurance (Comprehensive + GIT)
• Lagos State Ministry of Transport permits
• Diesel Haulage License (where applicable)

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