HYDROPONICS FARMING BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Vision

1.2    Mission

1.3    Goals

2.0    Business Overview

2.1    Introduction to Hydroponics in Nigeria

2.2    Business Objectives

2.3    Legal and Regulatory Compliance

3.0    Products and Services

3.1    Core Products

3.2    Value-Added Services

3.3    Unique Selling Proposition (USP)

4.0    Market Analysis

4.1    Industry Overview

4.2    Target Market

4.3    Market Trends

4.4    Competitor Analysis

4.5    SWOT Analysis

5.0    Marketing and Sales Strategy

5.1    Marketing Objectives

5.2    Branding and Positioning

5.3    Pricing Strategy

5.4    Promotion Strategy

5.5    Sales Strategy

6.0    Operational Plan

6.1    Location and Facility

6.2    Production Process

6.3    Equipment and Technology

7.0    Management and Organizational Plan

7.1    Ownership Structure

7.2    Management Team

7.3    Staffing Plan

8.0    Financial Plan

8.1    Start-up Capital Requirements

8.2    Revenue Projection (Year 1–3)

8.3    Profit and Loss Forecast (Year 1)

8.4    Cash Flow Projection (Year 1)

9.0    Risk Analysis

10.0 Appendices

Appendix A: Sample Crop Rotation Plan

Appendix B: Technical Drawings

Appendix C: Legal Documents Required

Appendix D: Key Partners & Vendors

1.0 Executive Summary

GreenRoots Hydroponics Ltd. is a high-tech, eco-friendly agribusiness enterprise located in Ogun State, Nigeria. Our core business is the production and supply of premium-quality vegetables (lettuce, spinach, bell peppers, tomatoes, cucumbers, herbs) using hydroponic technology. This method ensures higher yields, pesticide-free crops, and year-round cultivation with less water and space compared to traditional farming.

The increasing demand for safe, organic, and nutrient-dense vegetables in Nigeria—especially in urban centers like Lagos, Abeokuta, and Ibadan—provides a lucrative market opportunity. With an initial capital outlay of ₦35 million, the business will establish a 1,000 square meter greenhouse hydroponic farm.

1.1 Vision
To become a leading provider of healthy, hydroponically grown vegetables in Nigeria, contributing to food security, employment, and sustainable agriculture.

1.2 Mission
To produce fresh, organic vegetables using modern, environmentally friendly methods while offering value to consumers and stakeholders.

1.3 Goals

• Achieve break-even within 24 months.
• Reach monthly revenue of ₦5 million by Year 3.
• Build partnerships with 50+ retail outlets within the first year.
• Educate 1,000+ young Nigerians through hydroponic training workshops in five years.

2.0 Business Overview

2.1 Introduction to Hydroponics in Nigeria

Hydroponics is the process of growing plants without soil by using mineral nutrient solutions in water. This method is ideal for Nigeria, where arable land is depleting and food demand is rising. In urban and semi-urban regions of Ogun State, it offers a sustainable solution to food production and youth employment.

2.2 Business Objectives

• Establish a 1,000sqm greenhouse hydroponic facility in Abeokuta, Ogun State.
• Employ 10 permanent and 15 contract staff within the first year.
• Produce over 200kg of fresh vegetables per week using NFT and DWC systems.
• Build a cold chain logistics system for prompt delivery to Lagos, Ibadan, and Abeokuta.

2.3 Legal and Regulatory Compliance

GreenRoots Hydroponics Ltd. will comply with:

• Corporate Affairs Commission (CAC) registration
• National Agency for Food and Drug Administration and Control (NAFDAC)
• Standard Organisation of Nigeria (SON) standards
• Ogun State agricultural business permits