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Product Category: Projects
Product Code: 00003598
No of Pages: 56
No of Chapters: 5
File Format: Microsoft Word
Price :
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ABSRACT
GSM communication is vital tool Nigeria
economy as most sectors depends for effective communication and development of
direct relationship with direct marketing as most people use their phone for
creating awareness about their product the study was conducted to investigate
the value of G.S.M in developing country the study also expatiate more on the
importance of G.S.M the study also look at contribution of G.S.M to overall
economy development of the nation. The aims of the study was to benefit accrued
in the use of G.S.M for marketing toll and development of direct marketing in
the country of the study both primary and secondary data was used most G.S.M is
faced with challenges and the most pressing one is high tariff changes
recommendation was made based on the finding’s, high tariff charge should be
reduced to enable the consumers on joy uninterrupted services. Basic amenities
like good network, security, etc. should be provided to enhance the performance
of G.S.M operators in
TABLE OF
CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.1 Introduction
1.2 Statement
of problems of the study
1.3 Aims and
objectives of the study
1.4 Signification
of the study
1.5 Scope of
the study
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction
2.2 Definition
of G.S.M
2.3 Important
of G.S.M
2.4 Challenges
facing G.S.M marketing in
2.5 Causes
of high charges by G.S.M operators
2.6 hypothesis
formulation
CHAPTER THREE: RESEARCH NETHODOLOGY
3.1 Population of the study
3.2 Sampling
and sample size
3.3 Research
methodology
3.4 Source
of data collection
3.5 Method
of data collection
3.6 Instrumentation
3.7 Validity
and reliability of instrumentation
3.8 Presentation
and analysis of techniques
CHAPTER FOUR
4.1 Brief
History of the study
4.2 data
presentation and analysis
4.3 Discussion
of findings
CHAPTER FIVE
5.1 Summary
of findings
5.2 Conclusion
5.3 Recommendations
References
CHAPTER ONE
INTRODUCTION
Telecommunication arrived in
Whatever uncomplimentary things,
justified or not that many may have to say about the Olusegun Obasanjo
administration since its in caption in May, 1999. One things has become in controvertible,
this government successfully brought us a deregulated communications sector by auctioning
is global system for mobile (GSM) license in January, 2001 and 285 million each
and further resented a license 3 for NITEL. The administrations succeed where
other before it had fail, in the end, these 3 lines the MTN is at the action.
MTN communication wireless were awarded fully GSM license.
An underlining vision for the
introduction to GSM by the
Trust
These two companies, according to their
image makers have within two months, add mole telephone lines. Over 1 million
as at the last count, into the
One years after, GSM has come to stay in
Nigeria infact many have called for the introduction of the GSM telephone
revolution in way, but one can also refer to GSM as a quantum leap for
Nigerians infrastructure capacity building, which is a major ingredient for the
much debated jump starting of the strangulated national economy. According to a
World Bank comparative study on information and communication network between
1994-1997 in some African Countries, Nigerian was discovered to have 4 phone
lines per 1000 people as opposed to 5 in Cameroon, 9 in Kenya, 11 in Senegal;
and 15 in Zimbabwe. Another study contained in the World development report, 1999/2000
situates
Thus, Nigerians embraced the GSM at its
introduction. Expectation had always been high for the introduction of a mass
based telephony which is both convenient and cheap to acquire.
The nation treasury also benefited
through license fee payments and import duties, though discounted and will
continue to benefit through payroll and other taxes from these companies. Many
direct and indirect jobs have been created. Such as employment by the
individual operators, direct and indirect dealers, street recharge. Refill card
hawkers, downright, tout selling second-hand handsets and accessories. We cam
also say that the Nigerians lives of the people of
We
should not neglect the fact that GSM has actually created the habit of time
management in
The
Managing Director of MTN Mr. Andrian would speaks sometimes in August 2006 that
the economics of operating cost required by the business at this age, do not make
a downward side, the Naira has witnessed in the recent times. This is not withstanding
he stated that MTN tariff remains comparable to continental European Networks
that are now at 6 to 7 years maturity, charge on average 15% higher than we do.
ECONET
and MTN have both claimed that their supposedly high tariffs result from the enormous
starts up cost they had to endure due to virtually nil telephone infrastructures.
When they arrived in
To
ask a simple question in how many countries are they operating with a year and sold
over a million lines. Nigeria communication commission NCC has been called upon
by very many Nigerians to put a check on the pricing structure of these GSM companies
with NITEL lately coming into the frame with N22
per minute talk time at peak period, it is perceived that the competition will
be more balances, if it is able into the market in the process , the tariff to both
ECONET and MTN would have become untenable.
Another
GSM menace, probably in the short term is non-challant attitudes of motorist in
handling the set while driving, this necessitates the Kwara State Government to
carve out a law banning the use of GSM while driving GSM may have increase the
volume of armed robbery and assassinations in the country. Even banking hall.
This though could be described as the failure of the police than anything else.
If you are a stranger or visitor at
The
law and show data carrying capacity of GSM telephones means that business
government agencies, educational institutions, individuals etc. are still not
fully reaping the benefit of GSM mobile telecommunications. The internet and
fax capabilities of GSM mobile phones still have a lot to the desired in these
are and make the development efficient.
What
lies in the future? The operators have promises wonder coverage better
connectively contributing to the reduction of motor accidents on major high
ways due to the elimination of long journeys for pleasure and business. It is
now convenient to place a call to business. Associates or relatives rather than
waste valuable time embarking on sometimes needless journey.
1.2 STATEMENT
OF PROBLEM OF THE STUDY
The study will be conducted to investigate
the roles of GSM in developing country. The studies will expatiate more on the
importance of GSM. Also the study will examine in
1.3 AIMS AND OBJECTIVES OF THE STUDY
The
importance and usefulness of GSM in
1.4 SIGNIFICANCE
OF THE STUDY
The outfit of this research work could
provide a bench mark fro economics circumstances, as well as problems
attributed to social economics development mobile telecommunication operator so
as to increase their level of efficiency and effectiveness.
The result will be useful to the market as
a source of communicating effectively than transportation.
Also the result will be useful to
government as it will provide useful information on the required amenities and
level of availability.
Above all this work will serve as a
source of information to my student who may in the nearest future wish to undertake
a similar research or further research.
1.5 SCOPE
OF THE STUDY
This study will principally cover all
aspect of the roles of GSM in developing direct marketing in
The research work will be limited to MTN
Nigeria limited in
1.6 LIMITATIONS AND CONSTRAINTS TO THE
STUDY
In
conducting a research of this nature, researchers are bound to have limitations
that dictate the extent to which it could go. Therefore, the revenue of the
limitations to the writer include financial constrain, all availability of time
and attitude of the respondents to the information requirement.
Financial
constrains is one of the limitation that the writer faced. Before some data are
collected to write this project, a lot of money was required to travel down the
sources of the information students, there was not enough money to travel up
and down.
There was time constraint such that enough time of the research to go for as actually wanted was not available. The attitude of some of the respondents in the organization of the case study tends to be bad as many respondents to feel such as exercise as a waste of time and to not see reasons why their time should be wasted in giving information.
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