ONLINE TV BUSINESS PLAN

TABLE OF CONTENTS

1.     Executive Summary

2.     Business Description and Vision

2.1    Mission Statement

2.2    Vision Statement

2.3    Core Values

2.4    Business Objectives (First 3 Years)

3.     Market Analysis and Opportunity

3.1    Industry Overview

3.2    Target Audience

3.3    Market Needs and Trends

3.4    Competitor Landscape

3.5    Opportunity Statement

4.     Content and Programming Strategy

4.1    Content Categories

4.2    Flagship Programs (Planned)

4.3    Programming Schedule (Phase 1)

5.     Operational Model and Technology Infrastructure

5.1    Studio Setup and Equipment

5.2    Platform and Technology Stack

5.3    Operational Workflow

6.     Management and Organizational Structure

6.1    Management Team

6.2    Advisory Board (Planned Year 2)

6.3    Staffing Plan (Year 1–2)

7.     Sales and Marketing Strategy

7.1    Branding and Positioning

7.2    Customer Acquisition Strategy

7.3    Advertising Strategy

7.4    Community Engagement

8.     Financial Plan

8.1    Startup Capital Estimate (₦)

8.2    Revenue Streams

8.3    Revenue Forecast (₦)

8.4    Break-even Analysis

9.     Risk Management and Sustainability

9.1    Risk Factors and Mitigation

9.2    Sustainability Strategy

10.    Compliance and Legal Framework

11.    Growth and Expansion Plan

12.    Conclusion

Appendices:

1. Executive Summary

NexVision Online TV Network is a multimedia content and streaming startup that will deliver digital television and original entertainment programming to Nigerian and global audiences through a robust web and mobile platform. Situated in Lekki Phase 1, Lagos, NexVision aims to bridge the gap between conventional broadcasting and the growing demand for on-the-go, culturally relevant video content. With the surge of internet accessibility, mobile data penetration, and youthful content consumption in Nigeria, NexVision is poised to redefine how Nigerians engage with television.

The platform will offer a blend of original shows, documentaries, live events, interviews, news, music programs, and user-generated content. Revenue will be generated via ads, sponsorships, subscription plans, and brand partnerships. NexVision plans to raise ₦85 million in startup capital and launch within six months, with projections to break even by the end of year two.

With a target audience of viewers between ages 16 and 45 across Nigeria and the diaspora, NexVision will compete through hyper-local programming, high production value, interactive viewer engagement, and partnerships with influencers, artists, and digital creators. By year three, NexVision aims to have over 500,000 monthly active users and generate more than ₦200 million annually in revenue.

2. Business Description and Vision

NexVision Online TV Network is registered as a private limited company under Nigerian law. The company will operate as a digital-first television and content production brand accessible via its website, mobile application, YouTube, and other OTT platforms. NexVision will provide viewers with high-quality, culturally resonant, informative, and entertaining digital content.

2.1 Mission Statement

To deliver innovative, inclusive, and engaging online TV content that reflects the Nigerian experience, entertains global audiences, and empowers creators.

2.2 Vision Statement

To become Nigeria’s leading online television network with global reach and local impact by 2028.

2.3 Core Values

• Innovation: Pioneering modern approaches to TV content delivery.
• Diversity: Amplifying a wide spectrum of Nigerian voices.
• Integrity: Upholding ethical standards in media and journalism.
• Creativity: Fostering originality in every production.
• Accessibility: Ensuring our content is inclusive and broadly accessible.

2.4 Business Objectives (First 3 Years)

• Launch and build a scalable online TV platform by Q4, Year 1
• Produce at least 15 original shows and live programs by Year 2
• Attain 100,000 subscribers and 400,000 monthly viewers by Year 2
• Achieve breakeven profitability by Q4, Year 2
• Expand into original Nollywood-style miniseries production by Year 3

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