PLANTAIN CHIPS PRODUCTION BUSINESS PLAN

Plantain Chips Production Business Plan

Business Name: CrispGold Snacks Ltd.

Proposed Location: Sango-Ota Industrial Cluster, Ogun State
Business Type: Food Processing & Manufacturing
Product Line: Fried, spiced, and packaged plantain chips (ripe and unripe variants)

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview

1.2    Objectives

1.3    Mission Statement

1.4    Vision Statement

1.5    Keys to Success

2.0    Company Description

2.1    Business Structure

2.2    Legal and Regulatory Framework

2.3    Ownership Structure

3.0    Industry Overview

3.1    The Nigerian Snack Food Market

3.2    Demand Trends

3.3    Supply Trends

3.4    Competitive Landscape

4.0    Market Analysis

4.1    Target Market Segments

4.2    Market Needs

4.3    SWOT Analysis

5.0    Marketing and Sales Plan

5.1    Product Description

5.2    Unique Selling Proposition (USP)

5.3    Pricing Strategy

5.4    Promotion Strategy

5.5    Distribution Strategy

6.0    Operational Plan

6.1    Production Location

6.2    Equipment Required

6.3    Raw Material Sourcing

6.4    Production Process (Daily)

7.0    Management and Organizational Plan

7.1    Organizational Structure

7.2    Staffing Requirements

7.3    Staff Training and Development

8.0    Financial Plan

8.1    Start-Up Capital Requirements

8.2    Revenue Projections

8.3    Expense Estimates (Monthly)

8.4    Profit & Loss Forecast (Year 1)

8.5    Breakeven Analysis

9.0    Risk Analysis and Mitigation

10.0 Appendices

10.1 Sample Invoice Template

10.2 Organizational Chart

10.3 Sample Marketing Flyer Content

11.0 Conclusion

1.0 Executive Summary

1.2 Objectives

• To establish a small-to-medium scale plantain chips production facility with daily output capacity of 300kg of processed plantain chips.
• To generate consistent monthly sales of ₦3,500,000 within the first year.
• To achieve a net profit margin of 25% by the end of the second year.
• To secure partnerships with 100+ retail outlets, distributors, and supermarkets within the first 12 months.

1.3 Mission Statement
“To produce and deliver high-quality, tasty, and nutritious plantain chips that excite the Nigerian snacking experience.”

1.4 Vision Statement
“To become a leading indigenous snack brand in Nigeria and West Africa known for quality, innovation, and affordability.”

1.5 Keys to Success

• Strategic location in Ogun State with access to raw plantain suppliers.
• Professional branding and attractive packaging.
• Standard hygiene, food safety, and NAFDAC certification.
• Aggressive marketing and retail distribution model.

2.0 Company Description

2.1 Business Structure
CrispGold Snacks Ltd. will operate as a limited liability company, registered with the Corporate Affairs Commission (CAC). The company will initially employ 12 full-time staff and up to 20 casual laborers (packaging, slicing, frying, etc.).

2.2 Legal and Regulatory Framework

• Corporate Affairs Commission (CAC) registration – completed
• NAFDAC product registration – ongoing
• Ogun State Environmental and Health Permit – scheduled
• NSME tax registration with FIRS – in progress

2.3 Ownership Structure

• Adedayo Akinlolu – 60% equity (Managing Director)
• Titi Akinlolu – 25% equity (Operations Manager)
• Private Investor – 15% equity (Silent Partner)

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