RICE RETAILING AND DISTRIBUTION BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Key Business Highlights

2.0    Company Description

2.1    Vision Statement

2.2    Mission Statement

2.3    Objectives

2.4    Legal Status

3.0    Market Analysis

3.1    Industry Overview

3.2    Market Trends

3.3    Target Market

3.4    Customer Analysis

3.5    Competitive Analysis

4.0    Marketing and Sales Strategy

4.1    Branding and Packaging

4.2    Pricing Strategy

4.3    Sales Channels

4.4    Promotion Strategy

5.0    Operational Plan

5.1    Business Location

5.2    Distribution Operations

5.3    Daily Operations Schedule

5.4    Regulatory Compliance

6.0    Organizational Structure and Management

6.1    Organizational Structure

6.2    Key Management Roles

6.3    Staffing Plan

7.0    Financial Plan

7.1    Startup Capital Requirement

7.2    Funding Plan

7.3    Revenue Projections (Year 1 – Year 3)

7.4    Operating Expenses

7.5    Gross Profit Projection

7.6    Break-Even Analysis

8.0    Risk Analysis

8.1    Market Risks

8.2    Operational Risks

8.3    Regulatory Risks

8.4    Financial Risks

8.5    Social and Environmental Risks

9.0    Appendix

9.1    Key Assumptions

9.2    SWOT Analysis

1. Executive Summary

Golden Grain Ventures is a rice retail and distribution business to be headquartered in Ikeja, Lagos State. The business will focus on sourcing high-quality locally milled rice from Nigerian producers and distributing it to urban and semi-urban markets in Lagos, including retail sales to end consumers and bulk supply to restaurants, caterers, supermarkets, and food vendors. Our mission is to bridge the gap between local producers and the end market by ensuring consistent, affordable, and hygienically packaged rice.

Lagos, being the commercial hub of Nigeria, presents a massive market opportunity for rice distribution due to its population size (over 20 million) and high consumption of rice as a staple food. Golden Grain Ventures will capitalize on this by offering competitively priced rice in attractive packaging formats (1kg, 5kg, 10kg, 25kg, and 50kg), with a reliable supply chain and excellent customer service.

Key Business Highlights:

• Target Market: Households, caterers, food vendors, supermarkets, and hotels across Lagos.
• Distribution Channels: Direct delivery, wholesalers, supermarkets, market stalls, and e-commerce platforms.
• Startup Capital: Estimated at ₦18 million
• Revenue Projection (Year 1): ₦95 million
• Break-even Point: Within the first 10 months of operation
• Long-term Goal: To expand to other cities like Ibadan, Abuja, and Port Harcourt within 3 years.

2. Company Description

Golden Grain Ventures is a registered Nigerian company operating within the food retail and wholesale distribution sector. It will procure rice directly from millers in Ebonyi, Kebbi, Kano, and Abakaliki and distribute the products within Lagos. By leveraging a mix of brick-and-mortar retail outlets, mobile vending, and digital channels, the business aims to provide affordable and quality Nigerian rice at scale.

2.1 Vision Statement

To become the leading rice retail and distribution brand in Lagos, offering reliable access to premium-quality Nigerian rice.

2.2 Mission Statement

To connect rice farmers and millers with consumers and retailers through a seamless distribution network and competitive pricing.

2.3 Objectives

• To achieve monthly sales of at least ₦7 million in the first year.
• To establish a distribution partnership with 100+ retail outlets within 12 months.
• To build a customer base of over 5,000 retail and bulk buyers within 18 months.
• To launch a branded rice line within two years.

2.4 Legal Status

Golden Grain Ventures will be registered with the Corporate Affairs Commission (CAC) as a Business Name. Additionally, it will obtain:

• Food and Drug Certification from NAFDAC
• Tax Identification Number (TIN)
• Lagos State trade permit and business license
• SON (Standards Organization of Nigeria) approval for packaging