Table of Contents

1.0 Executive Summary
1.1 Business Overview
1.2 Mission and Vision Statements
1.3 Products and Services
1.4 Target Market
1.5 Business Objectives
1.6 Keys to Success

2.0 Company Description
2.1 Company Ownership and Structure
2.2 Location and Facilities
2.3 Nature of the Business
2.4 Legal Considerations

3.0 Industry Analysis
3.1 Overview of the Soap Industry in Nigeria
3.2 Trends in the Soap Market
3.3 Growth Drivers
3.4 Challenges in the Industry

4.0 Market Analysis
4.1 Market Segmentation
4.2 Target Market Description
4.3 Market Needs and Demand
4.4 Market Size and Potential

5.0 Competitive Analysis
5.1 Key Competitors in Lagos
5.2 Competitor Strengths and Weaknesses
5.3 Competitive Advantage of Our Soap Brand

6.0 Marketing Plan
6.1 Product Strategy
6.2 Pricing Strategy
6.3 Distribution / Place Strategy
6.4 Promotion and Advertising Strategy
6.5 Branding and Packaging Strategy

7.0 Operational Plan
7.1 Production Process (Soap Manufacturing)
7.2 Production Capacity and Output
7.3 Raw Material Sourcing
7.4 Equipment and Technology
7.5 Quality Control Measures

8.0 Management and Organizational Structure
8.1 Organizational Structure
8.2 Roles and Responsibilities
8.3 Staffing Plan
8.4 Training and Development

9.0 Financial Plan
9.1 Assumptions and Considerations
9.2 Startup Capital Requirements
9.3 Sources of Funding
9.4 Sales Forecast
9.5 Operating Expenses
9.6 Profit and Loss Projection
9.7 Cash Flow Projection
9.8 Balance Sheet Projection
9.9 Break-even Analysis

10.0 Sustainability and CSR Plan
10.1 Environmental Sustainability
10.2 Community Engagement
10.3 Waste Management and Recycling

11.0 Growth and Expansion Strategy
11.1 Product Line Diversification
11.2 Expansion into Regional Markets
11.3 Export Opportunities

12.0 SWOT Analysis
12.1 Strengths
12.2 Weaknesses
12.3 Opportunities
12.4 Threats

13.0 Legal, Regulatory, and Compliance Considerations
13.1 Business Registration and Licensing
13.2 NAFDAC Approval
13.3 Taxation and Regulatory Compliance

14.0 Insurance and Risk Management
14.1 Insurance Coverage
14.2 Workplace Safety Measures

15.0 Risk Analysis
15.1 Market Risks
15.2 Financial Risks
15.3 Operational Risks
15.4 Regulatory Risks
15.5 Competitive Risks
15.6 Economic Risks
15.7 Safety and Environmental Risks

16.0 Contingency Plan

17.0 Milestones and Implementation Timeline

18.0 Exit Strategy

19.0 Appendices

20.0 Conclusion

1.0 Executive Summary

Business Name: PureGlow Soap Industries Ltd
Business Address: Plot 15, Oshodi Industrial Estate, Lagos, Nigeria
Business Type: Manufacturing and Distribution of Soaps (Bar, Liquid, Medicated, Organic)
Ownership Structure: Limited Liability Company (CAC Registered)
Target Market: Lagos households, schools, hotels, hospitals, supermarkets, wholesalers, and online platforms

Overview:
PureGlow Soap Industries Ltd is a proposed soap manufacturing company set to launch operations in Lagos, Nigeria. The company will specialize in producing high-quality soaps that cater to diverse consumer needs — including daily hygiene (bar and liquid soap), healthcare needs (antibacterial and medicated soap), and organic/natural skincare soaps. With the rising demand for hygiene and personal care products in Nigeria, PureGlow aims to position itself as a leading local brand that competes with both established local and imported soap brands.

Market Opportunity:

• Lagos, with over 20 million residents, presents a huge and growing demand for personal hygiene products.
• Increasing awareness of hygiene due to public health campaigns and post-pandemic behavioral shifts has boosted soap consumption.
• Imports dominate the premium segment, while unbranded local soaps dominate the low-income segment. PureGlow will strategically position itself as a mid-tier yet high-quality brand.

Financial Snapshot (Projections for Year 1–3):

• Startup Capital Requirement: ₦45 million (equipment, raw materials, facility, working capital)
• Projected Revenue (Year 1): ₦120 million
• Projected Revenue (Year 2): ₦180 million
• Projected Revenue (Year 3): ₦250 million
• Break-even Point: Month 18 (mid-Year 2)

Funding Needs:
PureGlow requires an estimated ₦45 million, which will be raised through a combination of equity investment (40%) and bank loan facilities (60%).

2.0 Company Overview

Business Concept:
PureGlow Soap Industries Ltd is committed to producing safe, affordable, and high-quality soaps for Nigerian households and institutions. The company will leverage locally sourced raw materials while adopting modern soap-making techniques to ensure consistency, scalability, and compliance with regulatory standards.

Legal Structure:
The business will be registered as a Limited Liability Company (LLC) with the Corporate Affairs Commission (CAC), ensuring credibility and compliance.

Ownership & Management:

• Founder/CEO: Mr. Adewale Johnson (10 years experience in FMCG distribution)
• Operations Manager: To be hired, with expertise in chemical engineering or industrial chemistry
• Finance & Admin Manager: Experienced accountant to handle compliance, accounting, and payroll
• Sales & Marketing Manager: Specialist in retail distribution and digital marketing

Short-Term Objectives (0–2 Years):

1. Set up production facility and commence full operations in Lagos.
2. Achieve break-even point by mid-second year.
3. Secure distribution partnerships with at least 50 supermarkets and 5 major wholesalers.

Long-Term Objectives (3–5 Years):

1. Expand production capacity to service the South-West market (Ibadan, Abeokuta, Ondo).
2. Introduce an export line targeting West African neighbors (Ghana, Benin, Togo).
3. Attain a 5% share of Lagos soap market within 5 years.

3.0 Vision, Mission & Core Values

Vision Statement:
To be one of Nigeria’s leading soap manufacturers, recognized for quality, affordability, and innovation in personal care products.

Mission Statement:
To provide Nigerian households and institutions with safe, affordable, and effective soaps that promote hygiene and well-being while supporting local raw material sourcing and employment generation.

Core Values:

• Quality First: Commitment to high production standards.
• Customer-Centricity: Products designed to meet consumer needs.
• Integrity: Transparency in business operations.
• Innovation: Continuous product development and improvement.
• Sustainability: Local sourcing, eco-friendly practices, and CSR initiatives.