TEA AND BEVERAGES BUSINESS PLAN

TABLE OF CONTENTS

1.0      EXECUTIVE SUMMARY

2.0    BUSINESS DESCRIPTION

2.1    Company Background

2.2    Mission Statement

2.3    Vision Statement

2.4    Business Objectives

2.5    Legal Structure

2.6    Product Offering

2.7    Key Success Factors

3.0    MARKET ANALYSIS

3.1    Industry Overview

3.2    Target Market

3.3    Customer Behaviour

3.4    Competitor Analysis

3.5    SWOT Analysis

4.0    MARKETING STRATEGY

4.1    Branding

4.2    Pricing Strategy

4.3    Distribution Channels

4.4    Promotion Strategy

4.5    Customer Service Strategy

5.0    OPERATIONAL PLAN

5.1    Location and Facilities

5.2    Production Process

5.3    Equipment and Tools Required

5.4    Inventory Management

5.5    Quality Assurance

6.0    MANAGEMENT AND STAFFING PLAN

6.1    Ownership Structure

6.2    Management Team

6.3    Staffing Plan

6.4    Training and Development

7.0    FINANCIAL PLAN

7.1    Start-up Capital Requirement

7.2    Revenue Forecast

7.3    Operating Expenses (Annual)

7.4    Profit Projection (First 3 Years)

7.5    Break-Even Analysis

8.0    RISK ANALYSIS

8.1    SWOT Analysis

8.2    Key Risks and Mitigation

8.3    Contingency Plan

1.0 EXECUTIVE SUMMARY

Evergreen Naturals Nigeria Ltd. is a proposed tea and beverage company based in Ogun State, Nigeria. The business will focus on the production, packaging, and distribution of premium herbal teas, fruit-infused beverages, and natural health drinks made from locally sourced ingredients such as moringa, lemongrass, hibiscus (zobo), ginger, and turmeric.

With increasing awareness of health and wellness in Nigeria, the demand for natural beverages is on the rise. Nigerians are gradually shifting away from sugary sodas and synthetic drinks, opting instead for products with organic and medicinal benefits. Evergreen Naturals aims to fill this growing demand with high-quality, affordable, and culturally relevant products.

The company’s unique value proposition is rooted in:

·       Offering 100% natural, caffeine-free teas.

·       Using local agricultural inputs and supporting indigenous farmers.

·       Employing environmentally friendly packaging methods.

·       Promoting health consciousness through branding and education.

We are seeking a total capital of ₦8.5 million to set up the production plant, acquire machinery, hire staff, secure certifications, and begin operations. The business expects to break even within 18 months of operation, with a projected annual net profit of over ₦5 million by the end of year two.

2.0 BUSINESS DESCRIPTION

2.1 Company Background

Evergreen Naturals Nigeria Ltd. will be registered with the Corporate Affairs Commission (CAC) and operate from Agbara Industrial Estate in Ogun State—a strategic location due to its proximity to raw material suppliers and major distribution hubs, including Lagos.

The founder, Mrs. Amaka Oladele, is a certified food scientist and herbal nutritionist with over 10 years of experience in the food and beverage industry. She will lead a team of skilled professionals passionate about healthy living and natural wellness.

2.2 Mission Statement

“To enhance wellness by producing and promoting natural, healthy, and affordable tea and beverage products sourced from Nigerian farms.”

2.3 Vision Statement

“To become Nigeria’s leading brand in the herbal tea and natural beverages industry within five years.”

2.4 Business Objectives

·       To establish a production facility capable of processing up to 5,000 sachets of herbal tea and 3,000 bottles of beverages per day within the first year.

·       To create at least 15 direct jobs and 50 indirect jobs through supply chain and distribution networks.

·       To secure partnerships with at least 100 retail outlets across Southwest Nigeria within the first two years.

·       To launch export-ready product lines by the end of the third year.

2.5 Legal Structure

The business will operate as a Limited Liability Company, registered with the CAC and fully compliant with the National Agency for Food and Drug Administration and Control (NAFDAC) regulations, Standards Organisation of Nigeria (SON), and the Ogun State Environmental Protection Agency.

2.6 Product Offering

Evergreen Naturals will begin operations with three major product categories:

·       Herbal Tea Line: Moringa Tea, Ginger-Lemon Tea, Lemongrass Tea, Zobo-Hibiscus Tea.

·       Cold Beverages: Zobo with pineapple infusion, Ginger Drink, and Tamarind Citrus Drink.

·       Infused Wellness Water: Bottled alkaline water infused with cucumber, mint, and citrus for detoxification.

Each product will be sold in varying sizes:

·       Tea Sachets: 25g and 50g packs.

·       Bottled Drinks: 300ml and 500ml PET bottles.

·       Infused Waters: 500ml premium bottled glass.

2.7 Key Success Factors

·       Rising health consciousness and preference for natural products in Nigeria.

·       Proximity to Lagos (a high-consumption city) and access to agricultural inputs from Ogun and nearby states.

·       Affordable price points relative to imported health teas.

·       Strong brand identity and educational marketing.

·       Scalability and potential for export to ECOWAS countries.