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Product Category: Projects
Product Code: 00001906
No of Pages: 44
No of Chapters: 5
File Format: Microsoft Word
Price :
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ABSTRACT
Through survey
research method. This study focused on the effectiveness of the radio as an
agent of social mobilization in rural communities, using a case study of
Anambra state. The primary objective of this work boiled down from examining
the various ways by which the effectiveness of the radio can serve as an agent
for social mobilization in rural communities. Some problems were highlighted,
like using the radio to restore hope in hopeless situation the radio can be
used in carrying out a new social order for the rural communities, taken their
suggestion about any issues. This work equally solve some problem on how to use
radio effectively to achieve the desired impact and improve the work of the
radio as an agent of social mobilization.
TABLE OF CONTENTS
Title
page
Approval
page……………………………………………………………...i
Dedication
…………………………………………………………...…….ii
Acknowledgement
……………………………………………...………..iii
Abstract……………………………………………………………………iv
Table
of content……………………………………………………………v
CHAPTER ONE
1.1 Introduction ………………………………………………………...1
1.2 Background Information of Rural Communities
Agent …...…..4
1.3 Statement of problem…………………………………….………...5
1.4 Purpose of study…………………………………….………...........6
1.5 Significance of study…………………………………….…..….......7
1.6 Research question…………………………………….…..……........7
1.7 Limitation of study………………………………………..……......8
1.8 Scope of study ………………………………………..…………......9
1.9 Definition of terms………………………………………..…….......9
CHAPTER TWO
2.1
Literature Review………………………………………..…….......12
CHAPTER THREE
3.1
Methodology of
Data collection ……………………………........23
3.2
Target
population…………………………….................................23
3.3
Source of
population study…………………………….................24
3.4
Sample size……………………...………………………………….25
3.5
Sample Technique……………………...………………………….25
3.6
Source at data ……………………...…………………………...….26
3.7
Instrument for
data collection ……………………...………...….26
3.8
Measure of
validity and reliability………………………………26
CHAPTER FOUR
4.1
Data Analysis
and discussion .. ……………………...……….….28
CHAPTER FIVE
5.1
Summary,
Conclusion and Recommendation …………………36
5.2
Conclusion……………………...…………………………..…...….36
5.3
Recommendation ………………..………………………..…...….37
5.4
Suggestion for
further study……………….…………………….37
Reference ……………………...…………………………..…....39-40
Appendix……………………...…………………………………....41
Questionnaire ……………………...……………...…………....42
CHAPTER ONE
1.1 Introduction
The exposition of principles for this study boils
down to the fact on any mobilization effort going in the country or within a
geographical area which radio becomes an important instrument for social
mobilization.
The main
content of radio is not designed to challenge or modify the social and
political structure of nation either in a non-party state or in a democratic
society. This effort of radio stemmed in emphasizing the ability of view
presented in the media. Which emphasize the fundamental impact of control.
The enlightenment
of radio programme introduced by the military regime of late general Sani
Abacha was to carry out a new social order and towards the enthronement of
fourth republic in a situation where most Nigerians have lost faith in military
toward a sincere transition programme as a result of the latest statement of 3rd
republic. The radio become a necessary instrument to let people know all things
that is happening.
Bringing
to the notice in radio programme the rural communities agency (R.C.A) was
established by Late General Sani Abacha administration in 1995 on the ashes of
the radio mobilization for social justice, economic recovery and self reliance
(MAMSTER) agency radio serves as instruments for control with the study in the
so-called new nation of
According to Donald A. Hobbs and
Stuartly Blank (1986) of increasing significance in modern time is the
influence of radio in the form of available literature and sit television
programme.
The
mass media can be used both to promote social stability and to effect special
change. Its effectiveness his on its ability to reach masses of people
immediately at once and in dealing with people regardless of the race or
geographical location. It is very necessary in teaching the people extensively
and making the people to feel the impact of what is going on in their country
or to feel the programme you are intending to introduce. This is where the
radio come in, because no society exist in vacuum and as such making people to
feel the impact of what you are doing which is necessary to achieve he desired
effect.
Consequently
the
Daniel
Learner (1968: Pg 50) posited in standard of living urbanization, literacy and
exposure to the radio during the process of transition from traditional to
modern society.
According to W.I Thamas (1995:pg 17) He
said the native language of radio supplied an important element of group
integration and a linkage to wider community.
1.2
Background
Information of Rural Communities Agent
The communities Agency (R.C.A) was established by
Late General Sani Abacha administration in (1996) on the reason of Mass
Mobilization for social justice Economic recovery. Self reliance (MAMSER) in carrying out a new social order for the
country. The agency was mandated by the government to ensure that all this
polices and programme are carried to the people as quickly, fast and
effectively as much as the following can be seen to be functions of (R.C.A)
a) To
serve as a bridge between the government and the people.
b) To ensure that the policies and programmes
of the government are explained and communicated to the masses of the country.
c) To intermediate the information gap
between the government and the masses in the grassroots.
d) To inform, educate and entertain the
masses.
e) To take the findings of the people living
in the rural are and communicate them back to the government.
f) To foster discipline and sense of
belonging in the audience.
g) To help in creating awareness of the government
policies and programme.
h) To promote culture and social order
i) To help in the enlightment of the people
based on the above function. It is difficulty for the rural communities agency
to achieve the desired impact with the use of the radio.
1.3 Statement of Problem
This research work is directed at the following problems.
a) The
problem of creating awareness to the grass root in a rural
area.
b) The problem of how to mobilize people
toward a certain goal concerning the issue of social mobilization.
c) The problem of how rural community Agency
(RCA) can make their aspiration in knowing people of rural area their need.
The above mentioned problems are the issues to be
looked into in the cause of this subject work.
The
issue of creating awareness particularly to the grass roots who are largely
hetrogenous, is not an easy task and should be a cause for concern for the
agency in carrying out the onerous duty. Also the problem of effectively
mobilizing the people is at the same time not an easy one, because different
people has a different ways of responding to an issues. Equally radio on its
part, will be trying to devise a means of making his aspirations known to the
people without being accused of basic or necessarily an organ of propaganda.
1.4 Purpose of Study
The purpose of this study is to find out how the
activities of the radio affect the programme of the rural communities agency (R.C.A) the work which is focused in finding out how radio
can be used effectively in mobilization effort in the country. Particularly a
reference to
1.5 Significance of Study
The need and important for this study is to stress
the fact that the press is an indomitable concept of the rural communities
agency (R.C.A) which is meant in achieving the desired impact intended, it is
also intended to highlight how the radio can be used in mobilization effort to
build a harmonious relationship between the masses and the government. Also the
study intend to stress the importance of radio as an instrument of hope
restoration in a hopeless situation life the perilous time of military regime.
Also the radio can be veritable vehicle to carry information from the
government to the people. Which brought about possibility of a good organized
information flow throughout the country.
1.6 Research Questions
a) To what extend does the role of radio
affect any social mobilization effort?.
b) Does any role played by radio in crisis
situation affect the reaction of the people in the situation?
c) To what extend can the radio be used in
mobilization effort in carrying out a new social order ?
1.7 Limitation
of Study
In the cause of carrying out this study, this
following problems arose, they are:
1) The non co-operation of all respondent:
In this case not all the respondent co-operated to the study of cause; out of
350 questionnaire, it was only 300 that was responded and this is one of the
factor in contribution to the rise of problem in carrying out this study.
2) Financial constraint: Due to
excruciating financial handicap and economic problem. The researchers went
through some financial draw back in the process of gathering data for
conclusive project work, money for travel to area where the data for this
project work could be obtained is lacked, money for buying books for reference purpose,
money for typing and binding the whole project work, infact money is needed in
all aspect to carry out this work into completeness.
3) Time: Limited time is also another
factor that militate against this study this time issue is also the problem
which the researcher of this work faced in act of putting together this work.
The time allotted for us the students for completion and submission of this
project work was so short that the researcher tears that it may affect the
reliability and validity of this research work if totality of research was to
be considered.
1.8 Scope
of Study
This research work only focused and covered the
activities of the rural communities Agency (R.C.A) of grass root levels in
Anambra state of
1.9 Definition
of Terms
The key words used in this research documentation
are:
a) RADIO:
This refers or pertaining to electromagnetic wave with frequencies between
those of infrared radiation and x-rays, hence, pertaining to broadcast radio.
b) Effectiveness: This refers to the
subject scores of the ability or power of the total understanding and
appreciation of subject in its activeness in the desired effect.
c) Electronic medium: It encompasses
all form communication that are broadcast through the news radio and
television.
d) Print medium: This term comprises of
all form of communication which is printed in visible form through the
newspaper and magazine.
e) Agent: The term agent have to do
with human beings living as a group in a situation requiring that they should
have dealing with one another. Like in social form.
f) Mobilization: To be mobilized or to
become organized and make ready for use or ready for required action. (R.C.A)
this is an organ created by Late General Sani Abacha administration charged
with the mandate or role of people acting as a vehicle of explaining government
policies and programme to the people.
g) Social mobilization: This involves
the act of creating social awareness in people (i.e) letting people know the
social operandi of a place. Which can be, cultural, political, economical,
social etc. It can be for awaken old value or new value.
h) Anambra: This is one of the South
eastern state in
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