TOMATO FARMING AND SALES BUSINESS PLAN

TABLE OF CONTENTS

1.     Executive Summary

Key Facts

2.     Business Description

2.1    Business Objectives

2.2    Mission Statement

2.3    Vision Statement

2.4    Core Values

3.     Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Customer Segmentation

3.4    Market Trends

3.5    SWOT Analysis

4.     Competitive Analysis

4.1   Industry Competition Overview

4.2    Our Competitive Advantages

5.     Marketing and Sales Strategy

5.1    Pricing Strategy

5.2    Promotion Strategy

5.3    Distribution Strategy

5.4    Customer Relationship Management (CRM)

6.     Operational Plan

6.1    Farm Location and Land Preparation

6.2    Cultivation Plan

6.3    Harvesting and Post-Harvest Handling

6.4    Packaging and Transportation

7.     Management and Organization

7.1    Organizational Structure

7.2    Management Team

7.3    Staffing Plan (Year 1)

8.     Financial Plan

8.1    Start-up Capital Requirement

8.2    P rojected Revenue (Year 1 – Year 5)

8.3    Projected Profit and Loss Statement

9.     Risk Analysis and Mitigation

9.1    Risk Table

10.    Appendices and Supporting Tables

10.1 Estimated Farm Inputs and Costs per Hectare

10.2 Monthly Operational Budget (Year 1)

10.3 Tomato Yield Growth Table

10.4 Financial Summary (5-Year)

Conclusion

1. Executive Summary

FreshHarvest Agro Ltd. is a new and innovative agribusiness company specializing in the commercial farming and direct sales of fresh tomatoes within Ogun State and across Southwestern Nigeria. The company's objective is to bridge the gap between the increasing demand for fresh, high-quality tomatoes and the insufficient, often inconsistent supply from traditional small-scale farmers.

Situated on 30 hectares of fertile land in Obafemi Owode LGA, the farm will employ modern farming techniques, including hybrid seed varieties, drip irrigation, and integrated pest management systems, to ensure year-round production of tomatoes, mitigating the challenges posed by Nigeria’s seasonal farming systems.

By combining farming and direct marketing, FreshHarvest Agro Ltd. seeks to not only cultivate tomatoes but also to control its distribution chain by supplying local markets, supermarkets, hotels, and food processing companies directly.

Key Facts:

• Business Name: FreshHarvest Agro Ltd.
• Business Type: Tomato Cultivation and Wholesale Distribution
• Location: Obafemi Owode LGA, Ogun State
• Products: Fresh tomatoes (Roma VF and UTC varieties)
• Target Market: Local markets, supermarkets, restaurants, and processors
• Funding Required: ₦45,000,000
• Expected Revenue (Year 1): ₦55,000,000
• Mission: To supply consistent, high-quality tomatoes to Nigerian markets all year round while ensuring sustainability and community impact.

2. Business Description

FreshHarvest Agro Ltd. intends to revolutionize the traditional tomato farming model by leveraging modern agronomic practices and efficient marketing channels. Recognizing the rising demand for tomatoes in Nigeria — estimated at over 2.3 million metric tonnes annually — the business aims to capture a sizable share of the market by offering high-yield, pesticide-free, fresh tomatoes directly from the farm.

The business is incorporated as a private limited liability company under Nigerian law and will operate a fully integrated farming system covering land preparation, nursery, transplanting, cultivation, harvesting, packaging, and direct delivery to clients.

2.1 Business Objectives

The primary objectives of FreshHarvest Agro Ltd. are:

• To cultivate high-quality tomatoes year-round using advanced agronomic practices.
• To achieve a minimum yield of 25 tons per hectare per season.
• To develop direct sales channels with wholesalers, supermarkets, and food processors.
• To achieve profitability within the first operational year.
• To promote rural development by creating 30 direct jobs within the first two years.
• To operate an environmentally sustainable farm with minimal chemical pesticide usage.

2.2 Mission Statement

"To provide fresh, nutritious tomatoes consistently to Nigerian households and industries while fostering innovation, sustainability, and prosperity in rural communities."

2.3 Vision Statement

"To become the leading and most trusted brand for premium fresh tomatoes in Nigeria within five years."

2.4 Core Values

At FreshHarvest Agro Ltd., we are guided by the following principles:

• Quality: Commitment to delivering only the best produce.
• Sustainability: Operating with respect for the environment and local communities.
• Innovation: Adopting best-in-class agricultural technologies.
• Integrity: Conducting all business dealings transparently and ethically.
• Customer Focus: Prioritizing the needs and satisfaction of our customers.

Buyers has the right to create dispute within seven (7) days of purchase for 100% refund request when you experience issue with the file received. 

Dispute can only be created when you receive a corrupt file, a wrong file or irregularities in the table of contents and content of the file you received. 

ProjectShelve.com shall either provide the appropriate file within 48hrs or send refund excluding your bank transaction charges. Term and Conditions are applied.

Buyers are expected to confirm that the material you are paying for is available on our website ProjectShelve.com and you have selected the right material, you have also gone through the preliminary pages and it interests you before payment. DO NOT MAKE BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.

In case of payment for a material not available on ProjectShelve.com, the management of ProjectShelve.com has the right to keep your money until you send a topic that is available on our website within 48 hours.

You cannot change topic after receiving material of the topic you ordered and paid for.