VEGETABLE FARMING BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview

1.2    Mission Statement

1.3    Vision Statement

1.4    Business Objectives

2.0    Business Description

2.1    Business Name and Ownership

2.2    Legal Status

2.3    Business Model

2.4    Location and Facilities

3.0    Products and Services

3.1    Core Products

3.2    Value-Added Services

4.0    Market Analysis

4.1    Industry Overview

4.2    Target Market Segments

5.0    Marketing Strategy and Sales Plan

5.1    Marketing Goals

5.2    Product Positioning

5.3    Pricing Strategy

5.4    Promotion and Awareness Strategy

5.5    Sales and Distribution Channels

5.6    Customer Retention Strategy

6.0    Operations Plan

6.1    Farm Infrastructure and Layout

6.2    Production Calendar

6.3    Staff Structure

7.0    Organizational Structure and Management Team

7.1    Organizational Structure

7.2    Key Management Personnel

8.0    SWOT Analysis

9.0    Risk Analysis and Mitigation Plan

10.0 Financial Plan

10.1 Start-Up Capital Requirement

10.2 Revenue Forecast

10.3 Estimated Yield Table (Per Hectare per Crop Cycle)

10.4 Operating Expenses (Annual)

10.5 Net Profit Projection

11.0   Implementation Timeline and Exit Strategy

11.1   Implementation Timeline

11.2   Exit Strategy

12.0    Conclusion

1.0 Executive Summary

1.1 Business Overview

GreenSprout Farms Ltd. is an agro-business enterprise that seeks to establish a sustainable and scalable vegetable farming business in Ijebu-Ode, Ogun State. Our primary crops will include high-demand vegetables such as fluted pumpkin (ugu), amaranthus (green), spinach, okra, and tomatoes grown through both open-field and greenhouse systems.

With Nigeria’s rising demand for healthy, fresh vegetables due to urbanization and population growth, this business aims to meet supply needs while creating employment and supporting food security.

1.2 Mission Statement

To produce fresh, affordable, and chemical-free vegetables through eco-friendly and efficient farming methods while supporting rural economic development in Ogun State.

1.3 Vision Statement

To become a leading name in vegetable production and distribution in southwestern Nigeria within five years.

1.4 Business Objectives

• Cultivate and market over 20 hectares of high-yield vegetables within 2 years.
• Generate over ₦200 million in revenue by Year 5.
• Introduce greenhouse systems to increase off-season production.
• Employ over 30 full-time and part-time workers.
• Expand into local processing of vegetables (packaging, freezing, etc.) by Year 4.

2.0 Business Description

2.1 Business Name and Ownership

Name: GreenSprout Farms Ltd.
Ownership Structure: Private Limited Liability Company
Owners: Mr. Seyi Adewunmi (70%), Mrs. Abiola Adewunmi (30%)

2.2 Legal Status

The company is registered with the Corporate Affairs Commission (CAC) of Nigeria with RC Number 9876543 and complies with all Ogun State agricultural land and business operation regulations.

2.3 Business Model

Our business model combines open-field vegetable farming with controlled-environment farming (greenhouse) for year-round cultivation. Sales will target:

• Open markets in Ogun and Lagos
• Grocery stores and supermarkets
• Online vegetable delivery services
• Contract supply to restaurants, hotels, and schools

2.4 Location and Facilities

The farm will be sited in Ijebu-Ode, leveraging its fertile soil, favorable weather, and proximity to major consumer markets like Lagos, Abeokuta, and Ibadan. The farm will include:

• 20 hectares of irrigated land
• 2 greenhouses (initial setup)
• Borehole and drip irrigation systems
• A packing shed and mini cold room
• Staff quarters and equipment storage area

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