BUSINESS PLAN FOR SHEA BUTTER PRODUCTION AND PROCESSING

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Summary

2.0    Company Description

2.1    Business Overview

2.2    Vision Statement

2.3    Mission Statement

2.4    Business Objectives

2.5    Legal Structure and Ownership

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market Segmentation

3.3    Market Trends

3.4    Competitive Analysis

3.5    Market Size and Growth Potential

4.0    Marketing Strategy

4.1   Product Strategy

4.2    Pricing Strategy

4.3    Promotion Strategy

4.4    Distribution Strategy

4.5    Branding Strategy

5.0    Operational Plan

5.1    Location and Facility

5.2    Production Process

5.3    Machinery and Equipment

5.4    Raw Material Procurement

5.5    Production Capacity

6.0    Organizational Structure

6.1    Management Team

6.2    Advisory Team

6.3    Staffing Plan

7.0    Financial Plan

7.1    Capital Requirement and Startup Cost Estimate

7.2    Revenue Projections

7.3    Operational Cost Breakdown

7.4    Profitability Forecast

7.5    Break-Even Analysis

8.0    Risk Analysis and Mitigation Strategies

8.1    Key Risks

9.0    Marketing and Sales Strategy

9.1    Target Market Segments

9.2    Branding and Product Positioning

9.3    Marketing Channels and Strategies

9.4    Pricing Strategy

10.    Sustainability and Impact Analysis

10.1 Environmental Sustainability

10.2 Social Impact

10.3 Economic Impact

11.    Conclusion

1.0 Executive Summary

Business Name: Oyo Gold Shea Limited
Business Address: Plot 7, Industrial Layout, Akinyele Local Government Area, Ibadan, Oyo State, Nigeria
Industry: Agro-processing / Cosmetics
Product: Refined and unrefined shea butter, body care blends
Target Market: Domestic cosmetics and pharmaceutical companies, export buyers, local traders
Business Model: Processing raw shea nuts into high-grade butter for local sale and export
Startup Capital: ₦24,500,000
Funding Required: ₦15,000,000
Equity Contribution: ₦9,500,000

1.1 Business Summary

Oyo Gold Shea Limited aims to establish a medium-scale shea butter processing business in Oyo State, leveraging the state's rich shea nut availability and growing demand for organic cosmetic products both locally and internationally. The business will focus on acquiring, processing, packaging, and distributing high-quality shea butter for B2B and B2C markets.

Our target customers include beauty and pharmaceutical companies in Nigeria and abroad, retailers in the organic body care segment, and bulk buyers seeking consistent, quality shea butter products.

The enterprise will operate from a leased industrial space in Akinyele LGA, Oyo State, strategically close to shea nut-producing communities and Ibadan's logistics network. The business will also incorporate eco-friendly production methods and empowerment of local women for nut collection and primary processing, aligning with SDG goals.

We project to process an average of 5 tonnes of shea nuts monthly in Year 1, scaling up to 12 tonnes monthly by Year 3. This will generate an estimated turnover of ₦65 million in Year 1, with 25–30% annual growth forecasted based on market expansion and improved capacity.

2.0 Company Description

2.1 Business Overview

Oyo Gold Shea Limited is a private limited liability company established with the mission of becoming a leading processor and supplier of premium-quality shea butter in Nigeria and internationally. The company will process raw shea nuts sourced from local farmers and cooperatives in Oyo, Kwara, and Niger States into refined and unrefined shea butter for the cosmetics, pharmaceutical, and food industries.

The company's operations will cover sourcing, processing, quality assurance, branding, packaging, and marketing, with future plans to develop an in-house cosmetic line that leverages the natural benefits of shea.

2.2 Vision Statement

To be Africa’s trusted brand in premium-quality, sustainably produced shea butter, empowering rural communities and promoting organic skincare globally.

2.3 Mission Statement

• To process and distribute high-grade shea butter using modern, hygienic, and eco-conscious methods.
• To empower rural women through fair trade and sustainable sourcing partnerships.
• To maintain product excellence, traceability, and transparency in our value chain.
• To build long-term business relationships with both local and international clients.

2.4 Business Objectives

• Set up a fully functional processing facility with a capacity of 5 tonnes/month in Year 1.
• Attain 30% local market share in organic shea butter supply in southwest Nigeria by the end of Year 2.
• Secure export licensing and enter at least two international markets by Year 3.
• Employ at least 20 full-time staff and engage 100+ women in nut collection and pre-processing activities.
• Reach annual revenue of ₦120 million by the end of Year 3.

2.5 Legal Structure and Ownership

Oyo Gold Shea Limited will be registered with the Corporate Affairs Commission (CAC) of Nigeria. The ownership is structured as follows:

• Adedayo Oluwadamilola (Founder & Managing Director) – 60%
• Investors (Angel funding pool) – 30%
• Operational Equity (Key staff, community cooperative share) – 10%

Legal compliance will include registration with:

• Corporate Affairs Commission (CAC)
• NAFDAC for product safety and distribution licensing
• Standards Organisation of Nigeria (SON)
• Nigeria Export Promotion Council (NEPC) for international trade

2.6 Business Location and Rationale

The choice of Akinyele in Oyo State is strategic due to:

• Proximity to shea-producing rural zones for raw material sourcing
• Access to Ibadan’s transportation networks for inter-state and port-bound logistics
• Availability of industrial spaces with affordable rent and electricity supply
• Labor availability (especially women cooperatives familiar with shea nut work)

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