HOTEL BUSINESS PLAN

Business Name: OceanView Grand Hotel
Location: Lekki Phase 1, Lagos State
Address (suggested): Plot 24, Admiralty Way, Lekki Phase 1, Lagos, Nigeria
Nature of Business: Luxury and mid-scale hospitality services
Ownership Type: Sole proprietorship (expandable to limited liability)

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview

1.2    Mission Statement

1.3    Vision Statement

1.4    Core Values

1.5    Objectives:

1.6    Capital Requirement Summary:

2.0    Business Description

2.1    Industry Overview:

2.2    Business Concept & Opportunity:

2.3    Unique Selling Points (USP):

2.4    Legal Form and Business Structure

2.5    Hotel Services & Features

2.6    Competitive Advantage

3.0    Market Analysis

3.1    Industry Outlook in Nigeria

3.2    Target Location - Lekki Phase 1

3.3    Target Market Needs

4.0    SWOT Analysis

5.0    Customer Segmentation

6.0    Marketing and Sales Strategy

6.1    Brand Positioning

6.2    Promotional Strategy

6.3    Revenue Channels

6.4    Sales Forecast (First 3 Years)

7.0    Operational Plan

7.1    Hotel Structure and Room Layout

7.2   Facilities

7.3    Staffing Plan

8.0    Management and Organizational Structure

8.1    Key Roles:

8.2    Organizational Chart:

9.0    Financial Plan (Part 1)

9.1    Start-Up Capital Requirements

9.2    Funding Sources

9.3    Financial Projections (Year 1 – Year 3)

9.3.1 Revenue Assumptions

9.3.2 Operating Expenses (Monthly)

9.3.3 Profit Projections (Year 1)

10.0 Risk Analysis

10.1 Key Risks and Mitigation Strategies

11.0 Exit Strategy

Appendices

Appendix A: Sample Room Rates

Appendix B: Booking Channel Strategy

Appendix C: Facility Layout Summary

Appendix D: SWOT Analysis

Appendix E: Contact & Legal Details

Executive Summary & Business Description

1.0 Executive Summary

1.1 Business Overview:

OceanView Grand Hotel is a mid-scale to luxury hotel business to be located in Lekki Phase 1, Lagos, with 40 rooms and suites, a fine dining restaurant, a rooftop bar, a spa and wellness center, and conference/event facilities. It aims to cater to corporate clients, tourists, event organizers, and transit guests, offering a blend of comfort, modernity, and Nigerian hospitality excellence.

1.2 Mission Statement:

“To provide premium yet affordable hospitality services in Lagos with unmatched comfort, professional service, and elegant design that cater to the lifestyle of modern business and leisure travelers.”

1.3 Vision Statement:
“To become the preferred hotel brand for business and leisure in Lagos, known for innovation, quality service, and sustainable luxury.”

1.4 Core Values:

• Excellence
• Integrity
• Comfort
• Innovation
• Guest Satisfaction

1.5 Objectives:

• Launch operations within 18 months of capital mobilization.
• Attain 75% occupancy within the first year of operations.
• Achieve break-even point by month 24.
• Expand to Ikeja and Abuja within 5 years.

1.6 Capital Requirement Summary:
Initial capital required: ₦480 million
Funding Sources: Owner equity (₦200 million), bank loan (₦280 million)

2.0 Business Description

2.1 Industry Overview:

Nigeria’s hospitality and tourism industry, valued at over ₦3 trillion, is steadily growing. Lagos, being the commercial and economic hub of Nigeria, hosts thousands of visitors monthly — from corporate guests, international clients, tourists, and weekend leisure travelers.

With increasing airline traffic, tech startup events, film festivals, and destination weddings, there’s a huge demand for quality hotel accommodations, especially in highbrow locations like Lekki, Victoria Island, and Ikeja GRA.

2.2 Business Concept & Opportunity:

OceanView Grand Hotel is strategically positioned to provide an upscale lodging experience tailored to the middle and upper-class segment, with tastefully furnished rooms, quality cuisine, and luxury wellness experiences — all competitively priced.

It targets three customer groups:

• Corporate Clients (Conferences, business travel)
• Tourists & Expatriates (Weeklong or short-stay)
• Leisure Travelers (Weddings, staycations, couples)

The hotel will have:

• 20 Standard Rooms
• 12 Executive Rooms
• 6 Luxury Suites
• 2 Presidential Suites
• 1 Rooftop Lounge and Cocktail Bar
• 1 Fine Dining Restaurant (Continental and African cuisines)
• Spa & Wellness Center
• Poolside bar and swimming pool
• Event and Conference Room (capacity: 100)

2.3 Unique Selling Points (USP):

• Smart room features (keyless entry, voice-controlled lights, etc.)
• Locally designed Afro-modern interior
• Flexible 24-hour check-in/check-out policy
• Rooftop bar with Atlantic ocean view
• Partnership with local tourism and car hire services

2.4 Legal Form and Business Structure

Business Type:
Private Limited Company (proposed for expansion and investment). Will be registered with CAC, FIRS, and Lagos State Ministry of Tourism.

Ownership Structure:

• Sole investor with provision for equity sale or convertible note for future investors.
• Structured governance board proposed after 2 years of operation.

2.5 Hotel Services & Features

2.6 Competitive Advantage

• Prime location in Lekki — easy access to Victoria Island, Ikoyi, and Lagos airport.
• Blend of affordability and luxury.
• Experienced hospitality management team.
• Strategic partnerships with travel agents, embassies, and event organizers.
• Eco-conscious operations (solar backup, water recycling for laundry, etc.)