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Product Category: Business Plan
Product Code: 00009926
No of Pages: 15
No of Chapters: 9
File Format: Microsoft Word
Price :
$20
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TABLE OF
CONTENTS
1.0
Executive Summary
2.0 Company
Description
2.1 Business
Overview
2.2 Legal
Status and Registration
2.3 Goals
and Objectives (First 3 Years)
2.4 Core
Values
3.0 Products
and Services
4.0 Market and Industry Analysis
4.1 Industry
Overview
4.2 Target
Market Segments
4.3 Competitor
Analysis
4.4 SWOT
Analysis
5.0 Marketing
Strategy
5.1 Branding
and Positioning
5.2 Pricing
Strategy
5.3 Promotion
Strategy
5.4 Distribution
Channels
6.0 Operations
Plan
6.1 Location
and Facility
6.2 Production
Process
6.3 Equipment
Needs and Cost
6.4 Raw
Materials and Suppliers
7.0 Management
and Organizational Structure
7.1 Ownership
Structure
7.2 Organizational
Chart
7.3 Staffing
Plan and Salaries
8.0 Financial
Plan
8.1 Startup
Capital Requirements
8.2 Revenue
Projection (Year 1)
8.3 Cost
of Sales (Monthly)
8.4 Monthly
Operating Expenses
8.5 Profit
Projection (Monthly)
9. Risk
Assessment and Mitigation
Conclusion
Executive Summary & Company
Overview
1. Executive Summary
Business Name: CreamyChill Ice Yoghurt Ltd.
Location: Ikorodu, Lagos State, Nigeria
Nature of Business: Manufacturing and retail of hygienically produced,
flavored ice yoghurt in sachets, bottles, and cups for mass consumption across
Lagos.
Target Market: Schools, supermarkets, kiosks, roadside vendors, event
caterers, offices, and individuals seeking affordable and refreshing dairy
snacks.
Mission Statement:
To provide high-quality, affordable, and nutritious ice yoghurt products to
consumers in Lagos State while promoting local dairy sourcing and hygiene in
food handling.
Vision Statement:
To become a leading ice yoghurt brand in Nigeria recognized for quality,
innovation, and accessibility.
Startup Capital Estimate: ₦18,000,000
Projected Monthly Revenue (Year 1): ₦2,500,000 – ₦4,000,000
Breakeven Timeline: Within the first 12–15 months
Ownership Type: Sole proprietorship or registered limited liability
company (suggested)
2. Company Description
2.1 Business Overview
CreamyChill Ice Yoghurt Ltd. will produce high-demand ice yoghurt in various
packaging formats — sachets (₦50, ₦100), bottles (₦200, ₦500), and branded
party packs. The business will operate from a mini-factory in Ikorodu,
strategically located to serve local markets and access distribution networks
into Lagos mainland and island.
2.2 Legal Status and Registration
2.3 Goals and Objectives (First 3 Years)
2.4 Core Values
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