SECONDARY SCHOOL BUSINESS PLAN

TABLE OF CONTENTS

1.       Executive Summary

2.       School Description and Vision

2.1     Nature of the Business

2.2     Ownership and Legal Structure

2.3     School Philosophy and Educational Model

2.4     Competitive Advantage

3.       Market Analysis

3.1     Industry Overview

3.2     Target Market Segmentation

3.3     Customer Needs and Expectations

3.4     Competitor Analysis

3.5     SWOT Analysis

3.6     Market Size Estimation

4.       Academic Strategy and Curriculum Model

4.1     Curriculum Overview

4.2     Junior Secondary School (JSS1–3)

4.3     Senior Secondary School (SS1–3)

4.4     Teaching Methods

4.5     Special Academic Support

4.6     Extra-Curricular Learning

5.       Facilities and Boarding Infrastructure

5.1     School Land and Physical Structure

5.2     Classrooms

5.3     Laboratories

5.4     Library and Media Centre

5.5     Boarding Facilities

5.6     Health and Safety Infrastructure

5.7     Transportation

6.       Operational Plan

6.1     School Calendar

6.2     Sample Daily Schedule (Boarding Students)

6.3     Administrative Structure

6.4     School Policies

7.0     Management and Staffing

7.1     Governance Structure

7.2     Recruitment Strategy

7.3     Staff Composition (Year 1 Target)

7.4     Compensation and Benefits

8.          Marketing and Admissions Strategy

8.1     Branding and Positioning

8.2     Marketing Channels

8.3     Community Engagement

8.4     Admissions Policy

9.          Financial Plan (Capital, Revenue, Costs, Profitability)

9.1     Start-up Capital Requirements

9.2     Revenue Projection (First 3 Years)

9.3     Operating Costs (Annual)

9.4     Profitability Forecast

10.     Risk Analysis and Compliance Strategy

10.1   Identified Risks and Mitigation Strategies

10.2   Regulatory Compliance Plan

11.     Sustainability and Expansion Plan

11.1   Environmental and Financial Sustainability

11.2   Growth and Expansion Strategy

12.     Appendices and Conclusion

12.1   Sample Academic Calendar

12.2   Sample Fee Schedule

12.3   Organizational Chart

12.4   Conclusion

1. Executive Summary

Business Name: Excel Heights College

Location: 25 Ayodele Adigun Crescent, Ikorodu GRA, Lagos State, Nigeria

Business Structure: Private Limited Liability Company (Ltd)

School Type: Private Day and Boarding Co-educational Secondary School (JSS1–SS3)

Motto: “Raising Thinkers, Leaders, and Global Citizens.”

Vision Statement:

To become one of the top ten model secondary schools in Nigeria by 2030, nurturing students with global competencies, academic distinction, and moral leadership.

Mission Statement:

To provide transformative secondary education through innovative teaching, structured mentoring, and exposure to science, technology, arts, and entrepreneurship in a disciplined and inclusive environment.

Objectives:

• Enroll a minimum of 150 students in the first academic year and increase by 25% annually.
• Achieve a 90% WAEC/NECO distinction rate within the first three graduating sets.
• Integrate technology, moral instruction, and skill-based learning into all school programs.
• Attain full boarding capacity (150 students) by Year 3.
• Establish a blended curriculum (WAEC/NECO + Cambridge Checkpoint + Entrepreneurship).

Start-up Capital Requirement: ₦95,000,000

Projected Year 1 Revenue: ₦72,000,000

Projected Monthly Expenses (Year 1): ₦4,600,000 – ₦5,200,000

Target Market:

• Middle- to upper-income parents seeking affordable but premium-quality secondary education.
• Families in Ikorodu, Ogudu, Magodo, Ketu, and Lagos Mainland.
• Parents prioritizing WAEC/NECO success, global exposure, moral instruction, and 21st-century skills.

Unique Selling Proposition (USP):

A fully integrated, affordable day and boarding secondary school with a modern, safe campus, personalized teaching approach, and entrepreneurial skill development from JSS1 to SS3.

2. School Description and Vision

2.1 Nature of the Business

Excel Heights College is a new private co-educational secondary school (Junior and Senior Secondary) that will operate in Ikorodu GRA, Lagos, with a mission to bridge the gap between low-performing public secondary education and overpriced elite schools. The school will admit students into JSS1 to SS3 with options for day school and boarding facilities, including weekend boarding for students whose parents travel or have work constraints.

It will operate with a blended curriculum, preparing students for:

• WAEC & NECO Senior School Certificate Examinations
• BECE (Basic Education Certificate Examination) for JSS3
• Cambridge Checkpoint exams for international recognition
• Entrepreneurship Projects & Leadership Training

2.2 Ownership and Legal Structure

Excel Heights College will operate as a Private Limited Liability Company to allow long-term expansion, formal financial management, and eligibility for private equity investment and government grants.

Registrations will include:

• Corporate Affairs Commission (CAC) registration
• Licensing by Lagos State Ministry of Education
• Boarding facility inspection and approval
• Tax Identification Number (TIN)
• Educational Institution Accreditation (WAEC/NECO)
• Fire safety, environmental, and health certifications

2.3 School Philosophy and Educational Model

At Excel Heights College, we believe every student possesses latent potential that must be cultivated through a blend of academic, moral, leadership, and technological training.

Our philosophy rests on:

• Excellence: Academic rigor and achievement
• Equity: Inclusive teaching for students of varied abilities
• Innovation: Tech integration and hands-on learning
• Discipline: Structured rules and ethical conduct
• Mentorship: Personalized development via coaching and advisory programs

2.4 Competitive Advantage

• Boarding and Day options in a secure, serene environment
• Smaller class sizes (maximum of 25 students per class)
• Trained staff with NCE/B.Ed and international certifications
• Academic mentoring and career counseling
• Smart classrooms and digital libraries
• Entrepreneurship, leadership, and coding included in curriculum
• Affordable compared to elite schools (₦200,000 – ₦500,000 per term)

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